Shannon Glassner
Burke
Summary
Innovative Producer with 7 years of experience in all aspects of creative project management. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
7
7
years of professional experience
Work History
Producer
522 Productions
11.2020 - Current
- Listen to and understand the client needs related to the video project, and help translate related solutions into the video projects
- Collaborate with the Operations Manager to ensure a project staff that will help ensure quality deliverables for the client, on time and within budget
- Deliver consistent results. Reduce costs. Increase efficiency. Improve customer and stakeholder satisfaction
- Effectively communicate project expectations to team members, stakeholders, and clients
- Work with staff to manage and prioritize competing deadlines and tasks
- Create and manage detailed project plans, ensuring that all deliverables are tracking for on time delivery to the client
- Review project deliverables, providing quality assurance in line with project scope and objectives
- Quickly identify and escalate issues, dependencies or risks to team goals or project timelines
Project Manager
NJI Media
06.2019 - 11.2020
- Manage and grow a diverse roster of high-profile clients, accounts, and project-based work, including the opening of a London, England based office
- Lead and grow the agency’s practice – with an emphasis on strategic creative and web development execution (Drupal and Wordpress experience), audience analysis, content development and management, and community engagement
- Serve as a primary point of contact for select clients like Facebook, partners, and vendors, and provide a premium level of customer service and responsiveness to all
- Effectively manage internal processes and advance projects from start to finish, while coordinating with team members and providing continuous reports
- Smartly develop strategic plans, conceptual ideations, and tactical recommendations for select clients
- Efficiently manage various project timelines and deliverables to match internal production with external expectations
- Gather and analyze data to develop and present well-informed metrics reports, for both internal and external stakeholders
- Assist in the development of workable budgets, project scopes, performance reports, and timelines for multiple project deliverables
- Remain on the cutting edge of industry developments and trends, and assist in effectively integrating those developments and trends into the business and client work
Communications Strategist
Strategic Digital Services
01.2017 - 06.2019
- Create and post engaging paid media content for dozens of clients on New Media Platforms (Facebook, Twitter, Instagram, YouTube)
- Track Facebook, Google, and Twitter ads for KPI performance, budgets, retargeting, and interactions
- Utilize Adobe Suite to create dynamic graphics and videos for different platforms reflecting each client’s message
- Develop detailed fundraising and petition email plans for each client and execute on drafting and sends using Campaign Monitor and Paramount
- Launch email acquisition ad campaigns for Facebook, Instagram, Twitter, and Google and build custom landing pages through Unbounce
- Analyze and input data entry for projects.
- Manage and track each clients' budget on each platform
- Special project planning, management, and delivery
- Raised over $10,000 for political clients via fundraising emails during the 2018 Florida Primary
- Produce engaging copy for post text, graphic text, and emails
- Worked with 4 Statewide Office Candidates during the 2018 Florida Primary Election
Education
Bachelor of Science - Political Science
Florida State University
01.2019
Skills
- Budget Oversight
- Presentation Skills
- Strong Graphic and Visual Sense
- Strategic Planning
- New Business Development
- Software Development Lifecycle
Timeline
Producer
522 Productions
11.2020 - Current
Project Manager
NJI Media
06.2019 - 11.2020
Communications Strategist
Strategic Digital Services
01.2017 - 06.2019
Bachelor of Science - Political Science
Florida State University
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