CHRISTY M. POLSTER

Led overall operations for a business with annual sales revenue exceeding $3 million.

SALES:

• Led a team of 6 sales representatives, creating customer service standards, provided programs to strengthen retention and drove sales strategies to win new business.
• Expanded assigned sales territory by 500% in 5 years. Territory consisted of Central Virginia in 2015 and expanded to the entire State of Virginia by 2020.
• The Virginia office won annual Herff Jones awards for sales. Office was in the top 5 in the United States for Herff Jones for all product categories annually.

HUMAN RESOURCES:

• Managed human resources for a 50-person staff, including scheduling, payroll, benefits, hiring, onboarding, and training.

FINANCIAL OPERATIONS:

• Oversaw financial operations and financial reporting to support disciplined budget management and cost control.
• Developed and implemented comprehensive financial strategies that supported growth in company revenue.
• Prepared detailed monthly, quarterly, and annual financial forecasts and reports.
• Analyzed financial data to identify trends, providing strategic recommendations that enhanced profitability.
• Led the budgeting process, achieving alignment with corporate objectives and improving efficiency.
• Supported the management of day-to-day financial operations including accounts payable, receivable, and payroll with precision.

MARKETING:

• Led and executed a comprehensive digital marketing strategy, increasing online engagement year-over-year.
• Developed and executed marketing strategies that increased brand awareness in targeted demographics.
• Oversaw the redesign of the company website, improving user experience and increasing web traffic and sales.
• Managed social media accounts, growing followers, increasing engagement rates, and increasing sales.

INVENTORY:

• Managed inventory levels and aligned territory planning to improve product flow and operational efficiency.
• Implemented process improvements and operational changes to support future business growth.
• Developed and implemented comprehensive inventory management strategies, ensuring optimal stock levels and minimizing shortages.
• Optimized order processing and streamlined packing and preparing of customers orders resulting in order accuracy and a significant reduction in delivery times.
• Conducted weekly audits that improved inventory accuracy reducing discrepancies significantly.
• Redesigned warehouse to optimize space utilization.
• Assumed leadership in resolving inventory process inefficiencies, improving workflow and staff morale significantly.

PROPOSAL MANAGER:

• Oversaw the request for proposal development process, coordinating efforts among cross-functional teams to ensure timely submissions.
• Contributed to winning several significant county contracts annually valued at over $250K each, demonstrating a strong grasp of market needs.
• Maintained a centralized repository of proposal documents, ensuring quick access and easy reference for annual proposal submissions.
• Collaborated with designers to enhance proposal presentations, increasing the visual impact and content clarity.

• Achieved above 75% close rate while enrolling 99 new students for the 2011–2012 school year.
• Set enrollment goals and tracked progress against targets to guide admissions performance.
• Managed the admissions and marketing budget for open houses, promotional materials, and advertising.
• Supported families through the financial aid process with discretion and clear communication.
• Coordinated with school departments to support smooth student transitions during enrollment.
• Monitored admissions trends to identify performance patterns and inform outreach priorities.
• Represented the school at community events and contributed admissions insight as a member of the executive team.

• Hired, trained, and supervised 25 employees across six business programs serving more than 400 students.
• Directed approximately 300 children each summer through gymnastics camps, handling marketing, registration, billing, staffing, supplies, and daily activities.
• Oversaw program development, calendars, and day-to-day operations for gymnastics, cheerleading, preschool, before- and after-school care, mobile programming, and birthday parties.
• Directed licensed preschool and school-age programs, coordinating with licensing representatives to maintain state requirements, safety standards, and certifications.
• Managed partnerships with Richmond-area daycares and preschools to support mobile tumble bus scheduling and local program delivery.
• Handled business finances, including budgeting, billing, and financial reporting across multiple program lines.
• Managed human resources, advertising, and newsletters to support staffing, outreach, and parent communication.

• Supported undergraduate coursework through lesson preparation, assignments, and academic guidance.
• Published findings from gymnastics-focused sport psychology research in The Journal of Clinical Sport Psychology.
• Volunteered at the Center for Sport Psychology to support student services and applied research activity.
• Helped develop Project S.C.O.R.E. to motivate student-athletes at North Dallas High School.
• Translated sport psychology concepts into student-athlete outreach grounded in Self Responsibility, Commitment, Optimism, Respect, and Excellence.

• Coached the team to first place at the 2000 USAG National Collegiate Championships, including four individual event titles.
• Directed four years of gymnastics summer camps for 150 athletes, managing registration, skill assessments, housing, coaches, daily activities, and awards.
• Coordinated team travel logistics to support competition schedules and athlete readiness.
• Scheduled practices to maintain consistent training structure and preparation.
• Managed athlete study halls to reinforce academic accountability alongside athletic commitments.
• Supported the head coach by handling day-to-day program coordination and team communication.
• Built reliable camp operations across registration, staffing, housing, and event-day activities.

• Coached USA Gymnastics Level 5–7 teams and individual athletes through disciplined skill development and competition preparation.
• Directed team travel logistics, keeping trips organized, timely, and aligned with competition requirements.
• Built athlete strength and technical skills through structured drills, conditioning, and individualized coaching.
• Educated parents on positive athlete support to strengthen family engagement around training and competition.
• Applied process improvement to streamline team operations and maintain consistent program coordination.