Aaron Davis
Petersburg
Summary
Highly motivated and results-driven entry-level Digital Marketing Specialist with hands-on experience in creating and executing social media campaigns, SEO, and content marketing strategies. Certified in HubSpot Inbound Marketing, Google Analytics (GA4), and Google Ads. Eager to apply strong analytical skills, creativity, and digital marketing knowledge to help brands grow online. Passionate about utilizing data-driven strategies to enhance customer engagement and drive measurable results.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Digital Marketing Specialist
Freelance Digital Marketing Specialist
03.2023 - Current
- Designed and implemented comprehensive social media marketing strategies for local businesses to improve brand awareness and customer engagement
- Managed social media accounts on Facebook, Instagram, and TikTok, growing follower count by 30% in three months through targeted campaigns and engaging content
- Optimized website content for SEO, resulting in a 15% increase in organic search traffic within 6 weeks
- Created and managed email campaigns using Mailchimp, achieving an open rate of 25% through optimized subject lines and targeted content
- Utilized Google Analytics (GA4) to monitor campaign performance and provided weekly reports with data-driven insights to adjust strategies
Digital Marketing Intern
Wise Marketing Professionals
06.2022 - 08.2022
- Assisted in the development and execution of SEO and SEM strategies for client websites, improving their search rankings and visibility on Google
- Managed and monitored Google Ads campaigns for clients, optimizing keywords and ad copy to improve click-through rates (CTR)
- Contributed to the creation of blog content, social media posts, and newsletters to support content marketing initiatives
- Analyzed website traffic and provided insights into user behavior, contributing to A/B testing and website optimization efforts
- Supported the marketing team in executing email marketing campaigns, tracking results, and suggesting improvements for future campaigns
Education
Digital Marketing Professional Certification -
North Carolina State University
04.2023
Skills
- Digital Marketing Strategy
- SEO & SEM
- Social Media Management
- Google Analytics
- Google Ads
- Content Creation
- Copywriting
- Email Marketing
- Marketing Automation
- A/B Testing
- Conversion Rate Optimization
- Data Analysis
- Reporting
- Lead Generation
- Customer Acquisition
- Brand Building
- Community Engagement
- Social Media Advertising
- Campaigns
- Marketing Tools
- Social Media Platforms
- Web Development
- Project Management Tools
Certification
- Inbound Marketing Certification, HubSpot Academy
- Advertising Certification, HubSpot Academy
- Google Analytics (GA4) Certification, Google
- Google Ads (Search & Display) Certification, Google
- Hootsuite Social Media Marketing Certification, In Progress
Availability
Available for both remote and on-site opportunities
Hobbies and Interests
Eager to contribute fresh ideas and learn from experienced professionals
Militaryservice
US Army National Guard
Accomplishments
Created Social Landing Page for Maven.
Used HubSpot to create and edit landing page; designed and typeset information to attract more customers and increase website traffic.
Used HubSpot to maximize visual links for the main landing page, resulting in an attractive land page for users.
Timeline
Digital Marketing Specialist
Freelance Digital Marketing Specialist
03.2023 - Current
Digital Marketing Intern
Wise Marketing Professionals
06.2022 - 08.2022
- Inbound Marketing Certification, HubSpot Academy
- Advertising Certification, HubSpot Academy
- Google Analytics (GA4) Certification, Google
- Google Ads (Search & Display) Certification, Google
- Hootsuite Social Media Marketing Certification, In Progress
Digital Marketing Professional Certification -
North Carolina State University
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