Adam Murphy
Alexandria
Summary
Innovative and dynamic Marketing & Project Manager specializing in the health and wellness sector with 12+ years of experience in marketing strategies and community development. Extensive experience managing cross-functional teams, leading strategic initiatives, and executing impactful marketing campaigns. Proven ability to plan, manage, and scale programs within budget, while strengthening partnerships and increasing funding.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Marketing & Project Manager
Wesley Housing
04.2022 - Current
- Led the planning and execution of marketing strategies and supportive service programs for youth, adults, and families across all Wesley Housing properties.
- Managed federal, state, and local grant-funded programs across multiple sites, with an average annual budget of $4 million, ensuring compliance, timely execution, and measurable outcomes
- Maintained and increased annual funding by 25% to 50%, securing multi-year support from both government and private funders
- Expanded programming to more than double the original portfolio, scaling services across new properties while maintaining quality and compliance
- Increased service access by 80%, improving resident engagement and reducing barriers through streamlined processes and targeted outreach
- Led outcome-based reporting aligned with funder requirements, using key performance metrics to demonstrate impact and inform strategic decisions
- Conducted assessments for over 3,000 program participants annually, using data insights to drive program planning, improve resource allocation, and tailor services to community needs
- Collaborated with public agencies and philanthropic partners to align project objectives with community development goals and funding strategies
- Successfully worked in a fully remote environment across multiple departments and stakeholders using tools like Salesforce, Asana, HubSpot, Slack, and Google Suite
Founder & Head Coach
NBHD
10.2019 - Current
- Developed and implemented marketing campaigns to grow membership.
- Designed and launched targeted marketing strategies using paid ads, local outreach, and referral incentives. Grew membership from 0 to 185+ within two years at premium pricing, resulting in yearly revenue increases of 10%.
- Created branded events and digital content to strengthen the gym's community presence and retention.
- Managed logistics, design, and multi-platform promotion to drive engagement and strengthen community loyalty resulting in 92% client retention.
- Managed operational workflows, marketing calendars, and social media channels.
- Oversaw operations, content pipelines, and marketing schedules using tools like Google Workspace, Meta Business Suite, and Slack to streamline workflows. Improved efficiency and maintained consistent online engagement.
Networking Engineer
George Mason University
03.2013 - 05.2018
- Managed Cisco video systems and led support operations for remote learning environments across the GMU global campus.
- Supervised and trained a team of 15+ in a fast-paced technical support setting.
Education
Master of Science (M.S.) - Nutrition
George Mason University
Fairfax, VABachelor of Science (B.S.) - Exercise Science
Radford University
Radford, VASkills
- Program Development
- Cross-Functional Team Leadership
- Digital Project Management
- User-Centered Wellness Solutions
- Marketing Strategy
- Brand Awareness
- Budgeting & Resource Allocation
- Campaign Planning
- Tools: Salesforce, Asana, HubSpot, Slack, Google Suite
- Creative direction
- CRM management
- Project scheduling
Certification
- Google Project Management Certification (PMP), Google/Coursera, In Progress, Present
- CrossFit Level 3 Coach Certification (CF-L3), CrossFit, Expires 2027
Timeline
Marketing & Project Manager
Wesley Housing
04.2022 - Current
Founder & Head Coach
NBHD
10.2019 - Current
Networking Engineer
George Mason University
03.2013 - 05.2018
Bachelor of Science (B.S.) - Exercise Science
Radford University
Master of Science (M.S.) - Nutrition
George Mason University
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