Adam Wilcox
Director Of Merchandise
Gloucester Point,VA
Summary
Dynamic leader with a proven track record at United Parks, excelling in performance optimization and operations management. Spearheaded initiatives that enhanced guest satisfaction and streamlined processes, while mentoring teams to achieve financial efficiency. Recognized for innovative solutions, showcasing strong interpersonal communication and strategic planning skills.
Overview
10
10
years of professional experience
2
2
years of post-secondary education
Work History
Director of Merchandise
United Parks
Williamsburg, Virginia
07.2023 - Current
- Established performance metrics for store staff, driving improvements in Per Cap
- Enhanced customer experience by regularly analyzing store layout and making necessary adjustments for optimal flow.
- Maintained open lines of communication between the corporate office and retail locations, fostering a positive working environment conducive to collaboration and innovation.
- Collaborated with marketing team for prompt promotion of products.
- Maintained clean, adequately stocked, and organized store by streamlining daily operations and introducing new procedures.
Ride Operations Manager
United Parks
Williamsburg, Virginia
07.2021 - 07.2023
- Oversaw change management efforts to support implementation of critical initiatives driving efficiency, guest satisfaction and culture changes.
- Successfully led a new leadership team through the opening and acceptance process of a major roller coaster. While also leading other teams in the annual acceptance process of other attractions with tight deadlines.
- Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork.
- Resolved conflicts and negotiated mutually beneficial agreements between both guests and employees.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
Guest Arrival Manager
United Parks
Williamsburg, Virginia
02.2015 - 07.2021
- Maximized efficiency by coaching and mentoring 300 personnel on Operations and Sales principles, industry practices and company procedures.
- Organized budgets, oversaw P&Ls and achieved margin targets consistently to stay on track with growth plans.
- Appointed by Peers as Chairman of Guest Arrival teams for 11 Parks.
- Proposed Several New Standards that became accepted, focused on efficiency and consistency across all parks.
- Redesigned new Lost and Found Program, turning an annual expense into an incremental revenue opportunity. Latter assisted other parks in implementing the new software.
- Implemented cost-saving initiatives that addressed long-standing problems.
Education
Bachelor of Science - Business Management
University of Phoenix
Tempe, AZ 06.2018 - 06.2020
Skills
- Performance Optimization
- Operations management
- Budget Management Skills
- Training and Development
- Strong Interpersonal Communication
- Financial Efficiency Strategies
Timeline
Director of Merchandise
United Parks
07.2023 - Current
Ride Operations Manager
United Parks
07.2021 - 07.2023
Bachelor of Science - Business Management
University of Phoenix
06.2018 - 06.2020
Guest Arrival Manager
United Parks
02.2015 - 07.2021
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