Aesha Greene
Woodbridge
Summary
Results-driven social media specialist with a zeal for managing and optimizing social media platforms, fostering successful campaigns, creating compelling content, and driving brand awareness. Skilled at developing social media strategies that align with company goals. Excited about implementing new social media campaigns to increase follower engagement. Ready to manage and grow XYZ Company's social media presence and reputation.
Overview
9
9
years of professional experience
Work History
Marketing Assistant
Ciconix
11.2024 - Current
- Creates engaging content for Facebook, X, and Instagram.
- Optimizes posting schedules based on platform-specific analytics to maximize content visibility.
- Increases brand awareness by developing and implementing effective social media strategies.
- Designs graphics for both social media content and internal use.
- Conducts market research to tailor content to target audience preferences.
Home School Instructor
The Greene Family
03.2020 - 05.2024
- Evaluated and revised lesson plans and course content to achieve student-centered learning
- Applied various teaching aids to minimize learning gaps and instruct and motivate students
- Tracked student progress, frequently checking in with struggling students and identifying root causes of problems
- Emphasized safe working and classroom conditions and practices
Social Media Manager
Brown Group Consulting
02.2018 - 03.2020
- Increased customer engagement through social media
- Developed marketing content such as blogs, promotional materials and advertisements for social media
- Monitored online presence of company's brand to engage with users and strengthen customer relationships
- Analyzed and reported social media and online marketing campaign results
Marketing Graphic Designer/Web Designer
Freelancer
11.2015 - 01.2018
- Developed creative design for print materials, brochures, banners and signs
- Completed final touches for projects such as images sizes and font selection
- Met with customers to present mockups and collect information for adjustments
- Worked with clients to gather and define requirements, establish scopes and managing project milestones
- Designed user interface to meet client specifications and content management system
Education
Bachelor of Science - Information Technology
George Mason University
Fairfax, VASkills
- Brand identity management
- Budget management
- Content creation and optimization
- Copywriting
- Effective communication abilities
- Graphic design software ( Canva, etc)
- Organization, prioritizing, and multitasking
- Platform analytics
- Search engine optimization (SEO)
- Social media platforms (Facebook, LinkedIn, X, Instagram, TikTok)
- Strategic competitor evaluation
- Superb writing
- Team collaboration
Timeline
Marketing Assistant
Ciconix
11.2024 - Current
Home School Instructor
The Greene Family
03.2020 - 05.2024
Social Media Manager
Brown Group Consulting
02.2018 - 03.2020
Marketing Graphic Designer/Web Designer
Freelancer
11.2015 - 01.2018
Bachelor of Science - Information Technology
George Mason University
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