Summary
Overview
Work History
Education
Skills
Timeline
Generic

Alex Ocheltree

Chesapeake

Summary

Experienced business leader with a strong background in operations management, team development, and strategic growth. Successfully owned and managed two high-performing window tint shops, overseeing all aspects of daily operations, employee training, customer service, marketing, and financial oversight. Known for building efficient teams, scaling businesses from the ground up, and delivering consistent results in fast-paced, client-focused environments. Adept at problem-solving, streamlining workflows, and leading with a hands-on, results-driven approach.

Overview

13
13
years of professional experience

Work History

Franchise Owner

Tint Daddy Of Virginia Beach
06.2019 - Current
  • Founded and Scaled a High-Performing Business:
    Launched Tint Daddy from the ground up and scaled it into one of the most reputable window tinting shops in the region. Oversaw growth in revenue, customer base, and staff, consistently exceeding monthly performance goals.
  • Full-Spectrum Business Management:
    Directed all aspects of business operations, including sales, marketing, finance, customer service, vendor relations, and compliance. Maintained complete ownership of daily decision-making and long-term strategic planning.
  • Employee Hiring, Training & Leadership:
    Personally recruited and trained every team member, from front desk staff to skilled technicians. Created standard operating procedures (SOPs), customer service protocols, and quality control checklists to ensure consistent service excellence.
  • Team Development & Culture Building:
    Fostered a results-driven, team-oriented culture focused on accountability, craftsmanship, and customer satisfaction. Conducted regular team meetings, led by example, and implemented growth pathways for staff development and retention.
  • Customer Experience Excellence:
    Built a strong client-first reputation by ensuring every customer interaction reflected high standards of professionalism, speed, and quality. Maintained 5-star reviews and high referral rates across all platforms.
  • Marketing & Brand Positioning:
    Led creative development and execution of social media campaigns, local promotions, and seasonal specials. Developed a recognizable brand identity that resonated with the local community and repeat clientele.
  • Operational Efficiency & Quality Control:
    Streamlined workflow by creating a smooth intake-to-installation pipeline, including safely moving vehicles in/out of bays, scheduling efficiently, and minimizing wait times without sacrificing quality.
  • Financial Oversight & Business Analytics:
    Managed all budgeting, pricing strategy, and performance reporting. Used financial data to drive smarter marketing decisions, employee incentives, and inventory management.
  • Vendor Management & Inventory Control:
    Built strong relationships with industry suppliers and negotiated favorable pricing for high-quality tint materials. Maintained tight control over inventory to avoid waste and maximize margins.

General Manager

Tint Daddy Of Chesapeake
01.2013 - 06.2019
  • Directed day-to-day operations of a high-volume automotive window tinting business, ensuring smooth workflow, quality control, and superior customer service across all departments.
  • Team Management & Development:
    Recruited, trained, and supervised a team of technicians and front desk staff; conducted weekly team-building meetings to promote collaboration, boost morale, and improve communication.
  • Payroll & Scheduling:
    Managed weekly payroll processing for all employees, including time tracking, hours approval, and coordinating with third-party payroll providers. Developed and maintained efficient employee schedules to optimize staffing during peak and off-peak hours.
  • Customer Experience Oversight:
    Maintained a customer-first environment by training staff in client service protocols, handling escalated concerns professionally, and ensuring satisfaction through follow-up and service recovery practices.
  • Workflow & Production Oversight:
    Oversaw the movement of vehicles through the shop, including safely pulling cars in and out of bays to maintain steady workflow and minimize downtime between jobs.
  • Inventory & Supply Chain Coordination:
    Monitored inventory levels of film and shop materials; coordinated with vendors to ensure timely restocking and negotiated pricing for bulk orders to control costs.
  • Sales & Upselling:
    Supported front-end staff in presenting services to clients, with a strong focus on upselling premium products like ceramic film. Contributed to record-breaking months through active involvement in sales strategy and training.
  • Health & Safety Compliance:
    Enforced safety protocols in the shop environment, conducted regular checks to ensure OSHA compliance, and maintained a clean, organized workspace.
  • Performance Tracking & Reporting:
    Analyzed sales trends, customer feedback, and technician performance to identify areas for improvement. Provided weekly reports to ownership on financials, productivity, and team performance.

Education

Sorensons Ranch School
Koosharem, UT

Skills

  • Brand compliance
  • Franchise relations
  • Operations management
  • Small business operations
  • Relationship building
  • Customer relations
  • Staff management
  • Financial management
  • Administrative oversight
  • Social media control

Timeline

Franchise Owner

Tint Daddy Of Virginia Beach
06.2019 - Current

General Manager

Tint Daddy Of Chesapeake
01.2013 - 06.2019

Sorensons Ranch School

Similar Profiles

CREATE PROFILE
Alex Ocheltree