Alixzandra Triplett
Alexandria,VA
Summary
Digital marketing expert with a strong background in content strategy, marketing strategy, and data analysis. Seeking a challenging role that leverages my digital marketing skills to drive business growth, increase market share, and achieve measurable results.
Overview
4
4
years of professional experience
Work History
Content Strategist Manager
Targeted Victory
02.2022 - Current
- Spearheaded data-driven content strategies that led to 30% increase in website traffic and 15% growth in organic search traffic.
- Significantly improved social media engagement rates by 15% through data-driven content optimization and A/B testing.
- Successfully planned and executed email marketing campaigns, resulting in 20% increase in click-through rates and 10% boost in conversion rates.
- Managed a team of content creators and successfully increased content production efficiency by 20% through streamlined processes and editorial calendars.
- Collaborated with design teams to create visually appealing and conversion-focused marketing materials.
- Implemented successful lead generation campaigns, generating 5,000+ high-quality leads monthly, contributing to 50% subscription increase..
- Monitored and analyzed campaign KPIs, providing monthly reports and actionable insights that contributed to 20% increase in conversion rates.
- Successfully executed paid advertising campaigns on various social media platforms, resulting in 25% decrease in cost per acquisition.
Marketing Strategist
Tumaini D.C.
07.2019 - 02.2022
- Developed and executed comprehensive marketing strategies that boosted brand visibility and recognition by 40%.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Continually maintained and improved company's reputation and positive image in markets served.
- Improved website visibility through development and implementation of SEO strategies.
Social Media Specialist
TBJ Consulting
12.2019 - 05.2020
- Conducted in-depth social media audits for clients, identifying opportunities for growth and optimization.
- Developed data-driven social media strategies that increased client engagement and follower growth by 20%.
- Conducted daily updates to social media profiles to boost company online presence.
- Maintained company's social media presence by posting messages, answering posts, and monitoring responses.
- Increased customer engagement through social media.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
Education
MBA - Project Management
Indiana Wesleyan University
Marion, IN06.2024
Bachelor of Science - Public Relations
Ball State University
Muncie, IN05.2016
Skills
- Digital Marketing Skills
- Data Analysis
- Content Creation
- Relationship Management
- Cross Functional Collaboration
- Leadership
- Project Management
- Emotional Intelligence
- Adaptability
Timeline
Content Strategist Manager
Targeted Victory
02.2022 - Current
Social Media Specialist
TBJ Consulting
12.2019 - 05.2020
Marketing Strategist
Tumaini D.C.
07.2019 - 02.2022
MBA - Project Management
Indiana Wesleyan University
Bachelor of Science - Public Relations
Ball State University
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