Alli Schulman

Supporting the U.S. Department of Veterans Affairs (VA) Veterans Health Administration (VHA)

• Led strategic communications for a national AI initiative, shaping messaging, executive presentations, events, and promotional content to engage stakeholders and increase recognition nationwide.
• Orchestrated a multi-event AI summit series that attracted 1,200+ attendees and 100+ industry and government leaders—building brand credibility, expanding reach, and forging strategic partnerships.
• Created award-winning collateral (Marcom and Hermes Platinum Awards) that showcased program value, influencing policy direction and stakeholder investment.
• Served as a trusted advisor on initiatives to expand national health care programs, improving stakeholder engagement, buy-in, and clarity across diverse VA clinical audiences.
• Designed scalable tools and resources that streamlined workflows and enhanced user experience—promoting consistent adoption and operational efficiency across a large health network.
• Delivered targeted strategies to boost engagement and drive usage of emerging research technologies, improving awareness and onboarding processes across 100+ locations.

• Led communications strategy across 15+ initiatives, delivering brand development, digital campaigns, and events that enhanced visibility, engagement, and adoption of enterprise research tools.
• Served as the primary point of contact for high-profile client relationships, ensuring alignment with stakeholder priorities and delivering tailored solutions across multiple workstreams.

• Amplified stakeholder engagement and program adoption by leading strategic communications, creating tailored content, and using data insights to influence user behavior across a national VA platform rollout.

• Led integrated marketing campaigns to increase awareness and drive sales of memberships, events, and industry research, contributing to over 200% growth in engagement across digital channels.
• Strengthened business development efforts by planning and emceeing high-impact conferences, creating sales-enablement materials, and cultivating relationships with industry partners.
• Produced thought leadership content and data-driven reports to support strategic positioning and deliver insights on market trends, helping elevate SFIA’s brand and influence across the industry.

• Exceeded sales targets by leveraging product expertise and personalized insights to boost daily sales goals through personalized customer engagement.

• Developed strategic partnerships and expanded community engagement, securing 5 new sponsorships for the Alexandria Aces within the first month to enhance brand awareness and local market presence.

• Matched brands with high-profile talent to maximize marketing and PR impact through in-depth research, client analysis, and strategic negotiations, while developing compelling client presentations.