Alyson Nash
Alexandria,VA
Summary
Dynamic leader with a proven track record in guiding teams and managing complex projects to achieve strategic objectives. Expertise in developing efficient processes and maintaining high standards to ensure alignment with organizational goals. Recognized for a collaborative approach and unwavering commitment to excellence, fostering a positive work culture that enhances team morale and drives effective strategies. Extensive experience in business development and project management, dedicated to delivering impactful results that propel organizational success.
Overview
14
14
years of professional experience
Work History
Director of Business Development
Price Modern
09.2022 - 03.2025
- Led change and transformation across business areas to deliver benefits and align company resources including marketing drives and bid development
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Communicated directly with customers and partners to build strong business networks and relationships.
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Built relationships with customers and community to establish long-term business growth.
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
- Established and maintained highly effective relationships with clients and industry partners to drive growth.
Government Sales Manager
Global Furniture Group
01.2022 - 09.2022
- Designed and cultivated dynamic government sales strategy for Mid-Atlantic region extending to sales team and support services
- Drove increase in federal government market share through business development initiatives, relationships, networking and long-term strategy changes
- Collaborated with Territory Managers and Business Development team to drive government sales with dealers and end users while increasing existing client development
- Lead presentations to dealer sales teams, architecture/design firms, and government end users
- Developed new opportunities to drive specifications through relationships and expertise consulting
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Closely tracked government contracting guidelines and laws including changes in GSA schedule, NAICS codes, BPAs, IDIQs, etc.
- Partnered with 8A partners to manage government purchasing and planning creating a consultative and loyal relationship
Director of Installation Services
JK Moving- Commercial Services
10.2020 - 01.2022
- Lead effort to increase market share through strategic client meetings and newly developed directives
- Developed marketing campaign and conducted roll-out of initiatives with commercial marketing team
- Leveraged existing and new relationships to create and sustain strategic partnerships
- Manage all RFPs for furniture installations including existing client requests, large bids, reconfigurations, etc.
- Created and presented Standard Operating Practices to establish efficient and effective installation services division
- Directed the evaluation and training of installers to certify program to vary revenue streams with different dealers and manufacturers
- Presented (formally and informally) capabilities, benefits, values, and proposals to prospective clients and strategic partners
Sr. Project Manager/Program Manager
Talu LLC
06.2016 - 10.2020
- Strategized relationship management with existing and new clients to develop and expand programs
- Presented and proposed to potential clients to
- Managed operations on IDIQ/BPA programs and individual projects up to $22 million for prominent government agencies involving 25+ projects
- Controlled project budgets, profit/loss statements, and revenue accruals
- Developed scope of work for multiple construction/interior design projects up to $17 million
- Wrote RFPs and contract proposals for government and commercial projects and programs
- Oversaw complex project schedules and tracks milestones to ensure completion of project adheres to approved timelines
- Attained project lifecycle goals and administrative objectives
- Developed and maintained project budgets and financial reporting
- Evaluated and reported project risk and manages/mitigates all risk per project and program
- Directs design and space plan initiatives from concept to post-installation with client teams
- Conducted project management activities such as planning, scheduling, communication, resource planning, change management implementation etc.
- Lead team of interior designers, installers, dealer representatives, project managers, jr. project managers, and coordinators for interior construction and transition projects and programs
- Directed and worked with multiple vendors and coordinated the integration of many project entities including interior design, furniture, construction, IT, AV, etc.
- Resource planned for complicated phased projects and programs lasting up to 3+ years
- Communicated daily with clients, vendors, partners, co-workers, GCs, etc.
- Ensured that contractual deliverables are submitted and approved to client expectations according to contract timeline
Account Executive
American Office
10.2015 - 06.2016
- Teamed with the A&D community to develop specifications, space plans, and design concepts for commercial and government clients
- Formalized response documents for RFPs for commercial and government projects upwards of $10 million
- Directed interior projects by guiding clients, designers, and vendors regarding design concept to installation and punchlist solutions
- Collaborated with Project Managers, Designers, Internal Team, & various vendors to derive solutions for workplace design
- Drove new business through networking and relationship building
Manager of Strategic Accounts
Peabody Office
08.2012 - 10.2015
- Directed operations of accounts greater than $2 million including design initiatives, space planning and implementation of furniture projects
- Managed team of support and sales staff on projects from inception to completion
- Conducted budgeting and vendor management for each project
- Lead initiative to reconstruct company-wide communication forums and databases
- Reformed entire company-wide operations process from proposal and budget to permitting and execution of purchasing and invoicing
Account Executive
Peabody Office
08.2012 - 10.2015
- Managed the sale and entire installation of large scale projects- $1.7 million
- Lead team of 3-23 employees on 30+ projects successfully
- Coordinated networking and industry events with designers, clients, project managers, facilities managers, etc.
- Resolved conflict among team members, vendors, and clients with problem solving and communication skills
- Navigated spec/drawing checks and counts, RFPs, and installation schedules
- Directed complex install with team of 10+ installers and crane delivery
- Performed numerous punch list walk throughs with contractors, clients, and designers
- Quoted and evaluated install and contracting teams in both union and non-union settings
- Interacted and coordinated with members of the Architecture and Design community, GCs, Electrical Contractors daily
- Drove new strategic business development efforts for DC territory using building community, real estate, and designer/architect contacts
- Took an active role in networking events/conferences for Mass Building Congress, 20/30 Club of MBC, IFMA, NEWiRE, the IIDA, etc.
Key Account Executive
Merida Meridian
01.2011 - 08.2012
- Developed and executed sales strategy for Midwest, West, Southwest, and All International accounts including designers, architects, dealers, and end-users in high-end residential/textiles
- Grew territory from $40K to between 60K-80K per month
- Provided detailed analysis on top accounts at month-end which included sales performance, product portfolio, and industry information to create a strategic plan based around an analytical approach.
- Consulted with the marketing team to develop, plan, track, and adjust a social media effort to strengthen brand awareness while creating an opportunity for sales team to connect with new leads and existing clients.
- Represented Sales and Customer Solutions on Strategic Launch Team for 2 new product line launches; developing and implementing market entry strategy and sales goals
Education
M.Ed - Special Education
New England College
Henniker, NH09.2014
BBA - Marketing
James Madison University
Harrisonburg, VA05.2005
Skills
- Strategy development and cultivation
- Pipeline development and lead generation
- Sales leadership and training
- Partnership development
- Key account management
- Vendor management
- Team culture development
- Complex project management
- Client relationship building
- Financial/Contractual reporting
- Budget development
- Skilled in utilizing Microsoft 365 tools
Timeline
Director of Business Development
Price Modern
09.2022 - 03.2025
Government Sales Manager
Global Furniture Group
01.2022 - 09.2022
Director of Installation Services
JK Moving- Commercial Services
10.2020 - 01.2022
Sr. Project Manager/Program Manager
Talu LLC
06.2016 - 10.2020
Account Executive
American Office
10.2015 - 06.2016
Manager of Strategic Accounts
Peabody Office
08.2012 - 10.2015
Account Executive
Peabody Office
08.2012 - 10.2015
Key Account Executive
Merida Meridian
01.2011 - 08.2012
M.Ed - Special Education
New England College
BBA - Marketing
James Madison University
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