Summary
Overview
Work History
Education
Skills
Accomplishments
Specialized Training
Activities
Timeline
Generic
Andrew G. McIlwean

Andrew G. McIlwean

Charlottesville,VA

Summary

To bring enthusiasm, dedication, responsibility, and an excellent work ethic to your organization, combined with a desire to utilize my skills obtained through work experience and education.


Experienced with managing digital marketing strategies and client relationships. Utilizes expertise in campaign development to drive successful outcomes. Track record of effective collaboration and strategic planning in dynamic environments.

Overview

7
7
years of professional experience

Work History

Account Manager

Dineline
10.2023 - Current
  • Company Overview: digital marketing agency specialized in restaurant growth
  • Responsible for managing 30+ client accounts at any given time period.
  • Specialized in identifying and executing effective digital marketing campaign strategies, resulting in hundreds of thousands in client revenue growth to date. These strategies include efforts managed and executed through: Google, META, Tiktok, YT, YT TV, and SAAS.
  • Effectively achieved over 85% client retention on a recurring monthly basis.
  • Effectively incorporated SAAS into client’s campaign efforts resulting in positive growth and customer acquisition.
  • Effectively worked with team members on a daily basis to successfully achieve daily goals and KPIs.
  • Effectively managed client relationships and communication channels resulting in many long-term partnerships.

CEO and Founder

Perseverance Coaching LLC
12.2018 - 01.2023
  • Founded and built a multi-six figure online fitness, health and wellness coaching business within year 1.
  • Oversee operations and management of staff and clientele.
  • Provide fitness, health, and nutritional advice to clients and members.
  • Social media marketing for PC LLC across all social media platforms.
  • Created and performed cold outreach and prospecting campaigns for lead generation purposes.
  • Wrote all copy for paid and organic traffic social media posts, Facebook and Instagram Ads, websites, articles, blogs, sales pages and landing pages for lead generation and value purposes.
  • Performed sales calls with prospects that led to multi-six figures in revenue within a 3 year time-frame.
  • Train and lead multiple staff to fulfill each role and responsibilities effectively and successfully
  • Act as a role model and set the example for others to follow.

Director of Internal Recruiting

Closers.io
01.2022 - 11.2022
  • Company Overview: online business and sales development consulting
  • Built out the internal recruiting, interviewing, hiring, and onboarding processes for the company using Asana, Slack and other similar software.
  • Orchestrated and performed interviews for many roles the company was hiring for and worked directly with the COO throughout the entire interview and hiring process.
  • Generated dozens of team reviews to develop our company's Trustpilot profile.
  • Created sop’s and training curriculum for the company’s internal onboarding training
  • Managed hundreds of candidate accounts at one time as they progressed throughout the hiring process.

Sales Recruiting Coordinator

Closers.io
08.2021 - 01.2022
  • Company Overview: online business and sales development consulting
  • Performed interviews for potential sales representatives through understanding their prior experience and overall quality.
  • Performed cold outreach to generate bookings on calendars.
  • Occasionally set candidates for our sales team where it made sense and generated closed deals for the company.

Enrollment Director

Next Level Coaching Academy
05.2021 - 08.2021
  • Company Overview: online business coaching
  • Performed high-ticket enrollment calls, selling $2k-20k business coaching packages, producing over $200k in revenue.
  • Management of leads throughout the enrollment process from selling, enrolling, and following up.
  • Cold and Warm Outreach to generate leads and book enrollment appointments.
  • Daily management of the company CRM to organize the flow of leads and clientele throughout the sales and enrollment process.

Enrollment And Sales Growth Specialist

Cash Clock Academy
02.2021 - 05.2021
  • Company Overview: online business coaching
  • Performed high-ticket enrollment calls, selling $5-6k business coaching packages, that led to over $100k in revenue within 60 days.
  • Management of prospects and leads throughout the enrollment process from selling, enrolling, and following up.
  • Led weekly sales training for the clientele and colleagues of which increased close rates by over 20%.

Freelance Copywriter

Self-employed
07.2020 - 02.2021
  • Wrote copy for email campaigns that have generated thousands in revenue for other businesses and brands.
  • Wrote video-script copy for businesses and brands.
  • Wrote copy for paid and organic traffic social media posts, Facebook and Instagram Ads, websites, articles, blogs, sales and landing pages for lead generation and conversions.

Head Trainer

Burn Boot Camp
09.2018 - 11.2018
  • Direct and lead the growth of Burn Boot Camp in Charlottesville.
  • Create and execute workouts for clients and members.
  • Provide fitness, health, and nutritional advice to clients and members.
  • Social media marketing for Burn Boot Camp in Charlottesville.

Education

Some College (No Degree) - Economics and Political Science

East Carolina University
Greenville, NC

Economics

Craven Community College
New Bern, NC

Skills

  • Microsoft Office (Word, Excel, PowerPoint), Internet Explorer
  • Experienced in many CRM’s and software such as: Asana, Slack, Hubspot, Mailchimp, Clickup, Arrows, Kixie
  • Account management
  • Customer service
  • Teamwork and collaboration
  • Client relations
  • Social media marketing
  • Digital marketing
  • Content marketing strategy

Accomplishments

    Published in Yahoo Finance: Top 5 Fitness Business Coaches

    (article available upon request)

Specialized Training

  • CPR & AED certified
  • NASM Personal Trainer certified
  • 10 years of fitness + wellness coaching experience
  • 6 years of digital marketing experience on various platforms such as Google, Meta, Tiktok, YT.
  • 6 years of experience working for startup businesses in the digital sector.

Activities

  • Involved with the Student Government Association at both Craven Community College and East Carolina University.
  • Ambassador for Turning Point USA at the Faith and Freedom Coalitions’ Road to Majority Conference.
  • Previously involved with the Turning Point USA chapter at East Carolina University.
  • Past volunteer with Baptist Medical Dental Missions International in Honduras.
  • Currently serving in the Army National Guard (going on 3 years, but in the process of transitioning out)
  • Worship leader at The Point Charlottesville.

Timeline

Account Manager

Dineline
10.2023 - Current

Director of Internal Recruiting

Closers.io
01.2022 - 11.2022

Sales Recruiting Coordinator

Closers.io
08.2021 - 01.2022

Enrollment Director

Next Level Coaching Academy
05.2021 - 08.2021

Enrollment And Sales Growth Specialist

Cash Clock Academy
02.2021 - 05.2021

Freelance Copywriter

Self-employed
07.2020 - 02.2021

CEO and Founder

Perseverance Coaching LLC
12.2018 - 01.2023

Head Trainer

Burn Boot Camp
09.2018 - 11.2018

Some College (No Degree) - Economics and Political Science

East Carolina University

Economics

Craven Community College

Similar Profiles

CREATE PROFILE
Andrew G. McIlwean