ANDREW G. MCILWEAN
Growth & Digital Strategy Manager
Charlottesville,VA
Summary
Growth and Digital Strategy professional with 7+ years of experience driving revenue, retention, and performance for SMB, restaurant, and online business brands. Proven track record managing 30+ accounts simultaneously, executing multi-channel growth strategies across Google, Meta, TikTok, and YouTube, while sustaining 90%+ monthly client retention. Strong client-facing strategist with deep experience in paid media, SaaS, funnel optimization, and cross-functional leadership.
Overview
7
7
years of professional experience
Work History
Account Manager (Growth & Strategy) (remote)
Dineline
10.2023 - Current
- Owned end-to-end growth strategy and performance for 30+ active client accounts across paid media and SaaS integrations
- Drove hundreds of thousands in attributed client revenue through campaign optimization, funnel refinement, and strategic planning
- Maintained 90%+ monthly client retention through proactive communication, performance insights, and results-driven strategy
- Served as primary strategic point of contact for clients, delivering reporting, optimization recommendations, and growth roadmaps
- Collaborated cross-functionally with media buyers, creatives, and leadership to hit performance KPIs
- Leveraged AI-assisted tools to improve campaign analysis, reporting efficiency, and optimization insights
Founder & Growth Strategist
Perseverance Coaching LLC
12.2018 - 01.2023
- Founded and scaled a multi-six-figure online fitness, health, and wellness business within the first year
- Designed and executed end-to-end growth strategy across paid ads, organic social, content, and outbound prospecting
- Built and optimized funnels, sales pages, and lead-generation systems to drive consistent client acquisition
- Performed high-ticket sales calls contributing to multi-six-figure revenue over a three-year period
- Led hiring, training, and management of staff to support operational and revenue growth
Director of Internal Recruiting & Growth Ops.
Closers.io
01.2022 - 11.2022
- Built and scaled internal recruiting, interviewing, hiring, and onboarding systems to support company growth
- Developed SOPs and training curriculum to improve onboarding efficiency and team performance
- Partnered directly with executive leadership to align hiring strategy with revenue and growth objectives
- Managed hundreds of candidate pipelines simultaneously using CRM and project management tools
Sales Recruiting Coordinator (Growth Enablement)
Closers.io
08.2021 - 01.2022
- Supported revenue growth by identifying, interviewing, and placing high-quality sales talent
- Conducted outbound outreach to generate candidate pipelines and support sales team capacity
- Assisted in closing qualified candidates that contributed directly to company revenue
Enrollment Director (Revenue Growth)
Next Level Coaching Academy
05.2021 - 08.2021
- Led high-ticket enrollment calls, selling $2k–$20k coaching programs
- Generated $200k+ in revenue while managing prospects end-to-end through CRM systems
- Optimized enrollment workflows and follow-up strategy to improve close rates
Sales Growth Specialist
Cash Clock Academy
02.2021 - 05.2021
- Closed $100k+ in revenue within 60 days selling $5k–$6k coaching programs
- Led weekly sales training sessions that increased close rates by 20%+
- Managed lead flow, follow-ups, and CRM processes to support scalable growth
Freelance Copywriter – Growth & Conversion Strat.
Self-employed
07.2020 - 02.2021
- Wrote conversion-focused copy for ads, landing pages, email campaigns, and websites
- Supported revenue growth for multiple brands through optimized messaging and funnel alignment
Education
Some College (No Degree) - Economics and Political Science
East Carolina University
Greenville, NCEconomics
Craven Community College
New Bern, NCSkills
- Growth Strategy & Revenue Optimization
- Account Management & Client Retention
- Paid Media Strategy (Google, Meta, TikTok, YouTube)
- Funnel & Conversion Optimization
- SaaS & CRM Strategy
- Client Reporting, Insights & Optimization
- Cross-Functional Collaboration & Leadership
Tools: HubSpot, Asana, Slack, ClickUp, Mailchimp, Kixie, Arrows, Gemini, Chat GPT
Accomplishments
- NASM Certified Personal Trainer
- CPR & AED Certified
- Army National Guard Veteran (3 years of service)
- Published in Yahoo Finance: Top 5 Fitness Business Coaches
Timeline
Account Manager (Growth & Strategy) (remote)
Dineline
10.2023 - Current
Director of Internal Recruiting & Growth Ops.
Closers.io
01.2022 - 11.2022
Sales Recruiting Coordinator (Growth Enablement)
Closers.io
08.2021 - 01.2022
Enrollment Director (Revenue Growth)
Next Level Coaching Academy
05.2021 - 08.2021
Sales Growth Specialist
Cash Clock Academy
02.2021 - 05.2021
Freelance Copywriter – Growth & Conversion Strat.
Self-employed
07.2020 - 02.2021
Founder & Growth Strategist
Perseverance Coaching LLC
12.2018 - 01.2023
Economics
Craven Community College
Some College (No Degree) - Economics and Political Science
East Carolina University
SPECIALIZED TRAINING
- CPR & AED certified
- NASM Personal Trainer certified
- 10 years of fitness + wellness coaching experience
- 7+ years of digital marketing experience on various platforms such as Google, Meta, Tiktok, YT.
- 7+ years of experience working for startup businesses in the digital sector.
Section name
- Past volunteer with Baptist Medical Dental Missions International in Honduras.
- Army National Guard Veteran (3 years of service)
- Worship leader at The Point Charlottesville.