ANNA M. FORREST
Ashburn
Summary
Professional Marketing Manager with a robust background in strategizing and executing field marketing campaigns. Passionate about leveraging AI and emerging technologies to drive brand awareness, generate high-quality leads, and optimize marketing performance. Skilled at fostering cross-functional collaboration, adapting to evolving market needs, and applying analytical insights to enhance campaign effectiveness. Known for reliability, strategic thinking, and a strong focus on achieving organizational goals.
Overview
7
7
years of professional experience
Work History
Field Marketing Manager
Nutanix
04.2022 - Current
• To date, have owned end-to-end execution of 360+ marketing campaigns, generating 2.5K+ qualified leads and $49.1M in converted opportunities.
• Support teams across Philly North Enterprise, Mid-Atlantic Enterprise, Northeast Healthcare, and Southeast Healthcare; currently manage the newly merged East Healthcare team.
• Collaborate with sales leaders and cross-functional teams to align field marketing strategies with product priorities and business objectives.
• Analyze market trends and competitive insights to inform strategic planning; serve on the 6sense Field Tiger Team, driving rollout and adoption of AI-driven marketing tools.
• Manage and optimize field marketing budgets, ensuring efficient resource allocation and maximum ROI.
Marketing Campaign Manager
DLT Solutions
10.2021 - 04.2022
- Strengthened client relationships with CrowdStrike Cyber Security in marketing and sales.
- Developed six-month marketing plan aligned with sales initiatives from management.
- Executed targeted digital marketing campaigns while adhering to budgets and timelines.
- Managed multiple marketing budgets to support strategic initiatives across various verticals.
- Cultivated partnerships with vendors to enhance marketing plans and resource utilization.
- Organized webinars, publications, and events to drive engagement and brand awareness.
Marketing Coordinator
ThunderCat Technology
01.2020 - 10.2021
- Boosted lead generation through targeted digital marketing campaigns and pipeline tracking.
- Collaborated with sales teams to align marketing strategies with corporate goals.
- Achieved over 300% growth in social media engagement on Twitter and LinkedIn.
- Executed diverse marketing initiatives including ad campaigns and industry events.
- Developed strategic marketing plans, strengthening partner and channel relationships.
Field Marketing Consultant | Marketing Intern
NetApp
05.2019 - 12.2019
- Enhanced U.S. Public Sector marketing through collateral for website and social media.
- Executed customer engagement events, including tradeshows and executive briefings, receiving positive feedback.
- Produced an internal sales enablement podcast to boost team knowledge and collaboration.
- Transitioned from summer intern to part-time consultant while completing degree at university.
Education
Bachelor of Science - Events Management
George Mason University
01.2019
Skills
- Field Marketing Management & Event/Tradeshow Planning
- Integrated Campaign & Demand Generation Management
- Sales Team Collaboration & Corporate Communications
- Market Analysis & Marketing Analytics
- Budgeting & Resource Allocation
- Digital Marketing & Social Media (LinkedIn, Twitter, Facebook)
- Marketing Automation & CRM: HubSpot, Marketo, Microsoft Dynamics, 6sense, DataRobot
- Design & Creative Tools: Adobe Creative Suite, Canva
- Microsoft Office Suite, PowerBI
Accomplishments
- Recognized on the Nutanix company-wide all-hands for the Holiday Gift Exchange initiative in 2024
- Grace Hopper Scholarship Awardee: One of 18 recipients chosen from a pool of over 1,500 people to represent the NetApp at the Grace Hopper Women’s Conference in 2019
- Speaker: Invited to speak at my alma mater, Oackcrest School, for their Women in Leadership (LEAD) day in 2018
Timeline
Field Marketing Manager
Nutanix
04.2022 - Current
Marketing Campaign Manager
DLT Solutions
10.2021 - 04.2022
Marketing Coordinator
ThunderCat Technology
01.2020 - 10.2021
Field Marketing Consultant | Marketing Intern
NetApp
05.2019 - 12.2019
Bachelor of Science - Events Management
George Mason University