Aparna Inguva

Product Lead for Card Authorizations Data and Platform Excellence Strategy and Implementation

• Defined the product vision for authorizations data reimaging how we accelerate speed to market for transaction fraud and business critical decision unlocking X00M$ in NIBT
• Defined data products in the authorization platform generating XM Transactions per day, for outsized value for consumers reducing friction and unlocking spend experiences
• Implemented well managed controls in data quality, lineage, and traceability
• Define and launched Observability tooling for resilient systems
• Invested in building high functioning and thriving teams to enable the vision in partnership with multiple technology teams
• Cultivated a culture of innovation and continuous improvement

Product Director Data Strategy, Strategy and execution of Data Products and Data access through Graph QL

• Co Developed a vision strategy for Data Products and Data product access through GraphQL
• Launched the first data product in Capital One along with Data Product Interface in collaborated with engineering teams leading to a successful long term adoption of strategy within the company
• Established performance metrics for evaluating product success and driving continuous improvement efforts in the construct of data mesh and data fabric adoption starting from 1 data product to 20 data products increasing usage of GraphQL to XM queries per day
• Ensured successful product rollouts despite headwinds in resourcing through prioritization and creative problem solving
• Leveraged insights from lead industry pioneers in the space to drive success and evaluate vendors to accelerate the. vision
• Monitored industry developments to inform product

Director of Product: Martech and Identity

Launched Cross channel measurement strategies for Media Mix Modeling and Multi Touch Attribution and DMP based targeting

• Establishing Data Strategy for Marketing ensuring various data sources were accounted for in media mix modeling and multi touch attribution for 1B$ marketing budget of Capital One Card across various channels
• Responsible for strategy and execution of launching DMP based marketing in Capital One leveraging a leading vendor
• Envisioned the future of cookieless targeting and leveraging proprietary data investing in CDP
• Led a team of data analysts and product managers and cross lob forums to inculcate community building Capital One

Sr Product Manager: MarTech: Omni channel Marketing Measurement, Identity, Data Management and Risk

• Led cross-functional teams across Capital One and vendors to launch Media Mix Modeling across tens of data sources
• Established strong relationships with internal stakeholders,in marketing ensuring we prove and scale new ways of measuring marketing impacts
• Evaluated vendor offerings critically to select the most appropriate partners for delivering desired results at optimal costs.
• Collaborated closely with peers from other departments to drive organizational success jointly as one cohesive unit.

Product Lead for Verizon Media's and Yahoo's Identity Graph, Identity Solutions

• Led Identity Graph and launched various solutions including house hold , smart tv , targeting solutions evolving through the cookieless targeting solutions
• Led Vision and launch of Analytics and Reporting for Demand Side AOL/Yahoo/Verizon Media Ad Platforms.
• Define and derive metrics to support campaign performance monitoring and optimization
• Visualization and usability support for reporting
• Working with technology teams on scaling solutions on Hadoop, Vertica, Impala, Solr based infrastructure