April Givens
Glen Allen
Summary
Accomplished Sales Account Manager with a proven track record in the sales profession, adept in relationship building and sales strategy development. Excelling in enhancing client satisfaction and consistently meeting sales quotas. Achieving significant census growth through strategic sales and marketing efforts.
Overview
10
10
years of professional experience
Work History
Independent Insurance Broker
Equis Financial
Glen Allen, VA
12.2025 - Current
- Manage a sales pipeline with daily activity goals for calls, appointments, follow-ups, and applications to support sales growth.
- Present customized protection strategies for income protection, mortgage protection, debt elimination, and retirement planning.
- Recruited, mentored, and supported new agents in sales techniques, product knowledge, and business development strategies.
Hospice Sales Development 90-day Contract
A Touch of Grace Hospice
Midlothian, VA
10.2025 - 12.2025
- Expanded hospice referral networks by establishing and maintaining relationships with key decision makers in hospitals, skilled nursing facilities, and assisted living communities.
- Strengthened admission opportunities by identifying new referral channels and improving access to healthcare referral systems.
- Provided staff training on marketing best practices, outreach strategies, and methods to increase hospice visibility in the community.
Home Care Specialist
Care Advantage Inc
Mechanicsville, VA
01.2021 - 09.2025
- Developed relationships for prospect management with hospitals, senior living communities/facilities, physician offices, hospice and home health agencies within an assigned territory to promote the sale of designated service lines with an individualized weekly goal.
- Generated more than $1 million in yearly revenue through strategic business development, referral source cultivation, and admission conversion.
- Enhanced client satisfaction by addressing concerns promptly and providing exceptional service.
- Maintained high volume metrics
Hospice Consultant
Hospice of Virginia
Richmond, VA
05.2017 - 01.2021
- Worked in a defined territory prospecting, establishing, and maintaining healthy relationships with hospitals, senior living communities/facilities, physician offices, hospice, and home health agencies; and work closely with clinical operations to assure a seamless transition to hospice for each patient and their family.
- Educated families on the benefits of hospice care, addressing concerns and answering questions throughout the process.
- Expanded community outreach efforts, raising awareness about available hospice services within the local area.
Director of Admissions
Petersburg Healthcare Center
Petersburg, VA
10.2016 - 05.2017
- Responsible for overall census growth with an emphasis on Medicare referral development, sales team, physician recruitment, and implementation of facility marketing and customer service programs, to include marketing materials.
- Served as a liaison between prospective students, families, faculty, and administration throughout the admissions process, facilitating seamless communication among all parties involved.
- Mentored and provided professional development opportunities for admission staff, leading to enhanced performance and personal growth within the team.
Admissions Coordinator
Henrico Health and Rehab Center
Highland Springs, VA
03.2016 - 10.2016
- Optimized communication strategies between all administrative and clinical departments involved in the admissions process, fostering collaboration and efficiency.
- Provided exceptional customer service during phone and email interactions with prospective patients and their families, addressing concerns promptly and professionally.
- Confirmed all insurance benefits met standards of admissions as dictated by policy.
Education
Associate of Applied Science - Medical Billing And Coding
Colorado Technical University
Colorado Springs, COSkills
- Relationship building
- Goal setting
- Sales strategy development
- Salesforce
- Proactive team player
Timeline
Independent Insurance Broker
Equis Financial
12.2025 - Current
Hospice Sales Development 90-day Contract
A Touch of Grace Hospice
10.2025 - 12.2025
Home Care Specialist
Care Advantage Inc
01.2021 - 09.2025
Hospice Consultant
Hospice of Virginia
05.2017 - 01.2021
Director of Admissions
Petersburg Healthcare Center
10.2016 - 05.2017
Admissions Coordinator
Henrico Health and Rehab Center
03.2016 - 10.2016
Associate of Applied Science - Medical Billing And Coding
Colorado Technical University