Ashley Anderson
Chesapeake
Work Preference
Summary
Finance specialist with expertise in enhancing donor relations and ensuring compliance through effective digital giving campaign management. Demonstrated success in streamlining data management processes, leading to increased organizational efficiency and donor satisfaction. Proficient in utilizing CRM systems and Microsoft Office Suite to support strategic initiatives.
Overview
10
10
years of professional experience
Work History
Campaign Specialist
United Way of South Hampton Roads
Norfolk
12.2025 - Current
- Support the setup and management of digital giving campaigns, ensuring accuracy in system configuration, donor processing and reporting.
- Managed agency accounts and donor choice structure within CRM, enhancing support for annual campaigns and improving donor engagement.
- Serve as a primary support resource for agencies partners using the organization portal, resolving access issues and facilitating document submission and compliance requirements.
- Coordinated affiliate memorandums of understanding (MOUs), overseeing distribution, tracking, stakeholder communications, and meeting logistics to ensure alignment and compliance.
- Serve as a Liaison, when appropriate between Resource Development, Finance, and agency partners on issues related to gift processing and donor designations.
- Communicate with donors regarding ineligible designations and guide reallocation decisions to maintain compliance and donor intent.
- Researched and developed recommendations for donor stewardship journeys for unassigned donors, fostering engagement, retention, and growth in giving strategies.
- Assist the COO with reviewing and organizing Foundation Affiliate documents, such as endowment records.
- Look at reports for pledges received from Third Party processors to be submitted
- Maintain email list, address records, and other records needed to update the CRM database.
- Generated reports and queries to support data analysis.
Finance Specialist
United Way of South Hampton Roads
Norfolk
04.2024 - 12.2025
- Ensured accurate financial record-keeping by coding invoices to appropriate general ledger accounts.
- Facilitated financial transactions by processing checks in QuickBooks from various invoice sources.
- Executed ACH transactions to vendors to ensure timely payments.
- Coordinated integration of donation data from various sources into CRM systems, ensuring data integrity and completeness.
- Validated designations for compliance with Patriot Act, VDAC, and internal policies while managing charity approval process.
- Supervised data entry team, overseeing quality control of donor and charity information to maintain accuracy.
- Lead data entry and pledge processing operations for annual United Way and Combined Charities campaigns.
- Manage and maintain charity databases, including duplicate resolution and contact updates.
- Collaborate with Resource Development (RD) staff on campaign tracking systems and reporting metrics.
- Interface with donors regarding charity eligibility and designation clarifications.
- Handle audit processes for campaign envelopes and support daily deposit preparation.
Donor Relations Coordinator
United Way of South Hampton Roads
02.2023 - 04.2024
- Register Donors for events in CRM.
- Work With Women United Director helping to coordinate events and registrations for Women United Fall Luncheon and other Women United events.
- Sent marketing emails and managed event registrations in Click Dimensions
- Work with Major Gifts team inputting Tocqueville Pledges and updating Tocqueville reporting in CRM.
- Updated acknowledgment tracker for major gift donors to ensure timely recognition
- Issue thank you letters and payment letters to our donors.
- Compiled weekly Leadership Society report for review
- Created Marketing List in CRM.
- Update CRM database with Obituaries monthly
- Processed invoices for marketing team using Spendwise
- Order merchandise for Marketing and Fundraising when needed.
- Oversaw reporting system for documenting all current campaign pledges
Data Entry (Audit)/Receptionist
United Way of South Hampton Roads (Apple One Employment Agency)
11.2021 - 02.2023
- Entered data into CRM for businesses and schools during workplace campaign season, ensuring accurate and timely information management.
- Create new client databases in CRM for new donors.
- Verify all information is correct on Campaign envelopes for audit purposes.
- Proofed employees' work and scanned documents into SCAN Docs, maintaining quality and organization of critical records.
- Answer incoming calls and direct clients to the right person according to their individual needs.
- Researched and identified resources to assist individuals facing hardships during the pandemic, providing valuable support to the community.
Parent Teacher Association (PTA) Leadership President
Chesapeake, VA
Chesapeake
09.2021 - 06.2022
- Directed board and committee activities and collaborated with school leadership to plan events and fundraisers.
- Facilitated communication between parents and teachers to enhance student engagement.
- Organized parent-teacher meetings to discuss student progress and concerns.
Parent Teacher Association (PTA) Leadership Vice President
Havelock, NC
Havelock
08.2016 - 06.2019
- Spearheaded fundraising efforts generating $20,000 annually to support school programs
- Coordinated volunteers, tracked finances, and managed event logistics to ensure successful execution of PTA initiatives.
Education
General Studies -
University of Maryland University College
Okinawa, Japan06-2026
General Studies -
Tidewater Community College
Virginia Beach, VASkills
- Campaign management
- Event fundraising
- Donor relations
- CRM systems (Stratus Live and Andar)
- Data auditing
- Microsoft Office Suite (Word, Excel, Outlook, PowerPoint)
- QuickBooks Desktop
- Policy compliance
- Team leadership
Volunteer Experience
- Internal Campaign Committee, Partnered with committee to plan and execute internal participation, driving engagement and achieving campaign objectives to 100% participation. Led donor outreach and solicitation efforts for internal fundraising campaigns, securing In Kind gift contributions. Cultivated and maintained relationships with local businesses through targeted communications.
- Vice President of Great Bridge Band Parents Association, 03/01/26, Present, Secure donations for silent auction at Spring Craft Show at Great Bridge High. Oversee concession sales during Spring Craft Show at Great Bridge High and during band season (Sept-Nov). Assist the president with any fundraising initiatives. Securing sponsorships to the band throughout the year.
Timeline
Campaign Specialist
United Way of South Hampton Roads
12.2025 - Current
Finance Specialist
United Way of South Hampton Roads
04.2024 - 12.2025
Donor Relations Coordinator
United Way of South Hampton Roads
02.2023 - 04.2024
Data Entry (Audit)/Receptionist
United Way of South Hampton Roads (Apple One Employment Agency)
11.2021 - 02.2023
Parent Teacher Association (PTA) Leadership President
Chesapeake, VA
09.2021 - 06.2022
Parent Teacher Association (PTA) Leadership Vice President
Havelock, NC
08.2016 - 06.2019
General Studies -
University of Maryland University College
General Studies -
Tidewater Community College