Summary
Overview
Work History
Education
Skills
Timeline
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Ashley Little

Portsmouth

Summary

Results-driven Marketer, Copywriter, and Content Manager with 7 years of experience creating compelling content for digital platforms. Specializes in developing persuasive copy for social media, emails, and websites to boost brand visibility and engage customers. Skilled in campaign management, SEO optimization, paid ad management, and utilizing performance data to improve effectiveness and ROI.

Overview

7
7
years of professional experience

Work History

Digital Marketing Specialist

Written, LLC
04.2024 - Current
  • Led content-driven campaigns to increase brand presence and drive traffic across digital channels, aligning with the company’s voice and target audience
  • Created and managed copy for social media, email, and paid ads, ensuring consistent messaging and high engagement.
  • Analyzed campaign performance and KPIs to optimize content strategies, improving ROI and achieving a 3.9% CTR with millions of impressions.
  • Monitored digital marketing analytics, identifying trends and making data-driven adjustments to improve performance.
  • Collaborated with cross-functional teams to develop integrated marketing plans that included both traditional and digital channels.
  • Implemented new strategies to improve click-through rates and conversion.

Digital Marketing Consultant

Freelance
01.2022 - 03.2024
  • Developed and executed content strategies for social media, with a focus on increasing engagement and follower growth, and incorporating interactive elements like stories.
  • Increased website traffic by implementing effective search engine optimization strategies.
  • Increased open rates with compelling subject lines for email campaigns that drove click-throughs and conversions.
  • Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives, and methods for improvement.
  • Wrote and managed content for social media, blogs, and email campaigns, continuously optimizing based on performance metrics to drive measurable results in traffic and conversions.

Marketing Coordinator

Full Circle Investment Group, INC
01.2018 - 01.2024
  • Coordinated content for marketing initiatives, including events and presentations, enhancing brand visibility and fostering audience engagement.
  • Developed email and SMS funnels to nurture customer relationships, driving retention through tailored, engaging content.
  • Leveraged data insights from KPIs and social media metrics to optimize campaigns and grow both event attendance and online communities.
  • Developed visually engaging marketing materials to support product launches and promotions.
  • Managed CRM database to maximize customer outreach efforts and strengthen client relationships.

Education

Master of Arts - History

University of East Anglia
07-2018

Bachelor of Arts - History, Art History

Washington & Lee University
05-2016

Skills

  • Social media tools
  • Content creation
  • Marketing strategies
  • Email marketing campaigns
  • Google business suite
  • Google analytics
  • Social media marketing
  • Digital marketing
  • Search engine optimization (SEO)
  • Sales funnel optimization
  • Keyword research
  • KPI management
  • Google Ads
  • Social Media Ads

Timeline

Digital Marketing Specialist

Written, LLC
04.2024 - Current

Digital Marketing Consultant

Freelance
01.2022 - 03.2024

Marketing Coordinator

Full Circle Investment Group, INC
01.2018 - 01.2024

Master of Arts - History

University of East Anglia

Bachelor of Arts - History, Art History

Washington & Lee University

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Ashley Little