Dynamic and results-oriented Sales & Training Leader with extensive experience in transforming team cultures, developing innovative training programs, and driving measurable sales performance. Proven ability to lead hybrid and remote teams, coach managers, and implement strategies that align with organizational goals. Adept at fostering a sales-first mindset, optimizing sales processes, and delivering exceptional results in fast-paced, customer-focused environments.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Sales Training Manager
Sam's Club
02.2024 - Current
Designed and executed a strategic training plan to align with organizational goals, fostering a PLUS-first culture across the team.
Conducted targeted training programs, dedicating structured hours for new hires, resulting in faster onboarding and improved performance.
Developed and implemented a 'coach the coaches' program, empowering team leaders to mentor and guide their teams effectively.
Facilitated training sessions and events to enhance team collaboration, product knowledge, and selling skills, ensuring consistent performance improvements.
Achieved weekly sales metrics, including memberships, solid in field, credit, plus first and digital, through innovative coaching and motivational strategies.
Led hybrid training initiatives, balancing remote and on-site sessions to ensure high engagement and effective learning.
Evaluated trainee performance to provide individual coaching, tools and constructive feedback.
Created recognition systems to motivate staff, increasing morale and retention rates across the team.
Assessed and analyzed sales team performance to determine areas of weakness and areas of strength.
Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
Achieved sales goals and service targets by cultivating and securing new customer relationships.
Director of Sales and Events
Legendary Ventures
01.2021 - 02.2024
Increased event revenue by 25% within the first year by developing and executing strategic sales initiatives.
Secured and managed high-profile clients, resulting in a 30% increase in repeat business and enhanced client satisfaction.
Oversaw cross-functional teams of up to 50 members, ensuring seamless coordination across sales, operations, and event planning.
Negotiated vendor contracts to secure favorable terms, optimizing event budgets and financial outcomes.
Designed and delivered sales training tailored to event planning teams, enhancing their ability to meet client expectations.
Established ambitious sales targets, managed deployment strategies, and developed go-to-market plans to capitalize on every revenue opportunity.
Managed team of sales representatives, providing guidance, coaching and support.
Built relationships with customers and community to establish long-term business growth.
Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
Sales Executive
Core Radio Group
02.2023 - 12.2023
Developed and implemented sales strategies targeting key demographics, increasing market share and driving revenue growth.
Secured contracts with major corporate clients, maintaining high levels of satisfaction through consistent relationship management.
Conducted market analysis to identify new business opportunities, aligning with organizational sales goals.
Delivered presentations and sales reports to senior management, showcasing performance metrics and actionable insights.
Achieved sales goals and service targets by cultivating and securing new customer relationships.
Researched sales opportunities and possible leads to exceed sales goals and increase profits.
Recruiter
Marriott (People Scout)
08.2021 - 01.2023
Recruited and onboarded over 200 top talent candidates, ensuring alignment with company culture and values.
Created and executed recruitment strategies, reducing time-to-hire by 15% and improving the quality of hires.
Implemented a new applicant tracking system, enhancing recruitment efficiency by 20% and streamlining candidate experience.
Collaborated with hiring managers to understand staffing needs and provide tailored recruitment solutions.
Conducted onboarding programs to ensure new hires were integrated smoothly and effectively.
Operated and maintained applicant tracking and candidate management systems.
Conducted reference checks, background screening and other pre-employment checks to verify information on applicant's resume.
Regional Sales Manager
Verizon Wireless (Conway Communications)
10.2017 - 07.2021
Designed and implemented sales strategies, achieving a 30% increase in regional sales and market penetration.
Managed and mentored a sales team of 15 members, exceeding sales targets through effective leadership and coaching.
Conducted over 150 sales presentations, fostering customer engagement and loyalty by addressing client needs.
Trained employees on sales processes, resulting in a 25% improvement in team performance and customer satisfaction.
Monitored team performance and provided actionable feedback to ensure continuous improvement.
Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
Finalized sales contracts with high-value customers.
Implemented systems and procedures to increase sales.
Developed compelling presentation decks to gain approval for ideas and communicate results.
Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
Education
Ph.D. - Spiritual Divinity
University of Sedona
Sedona, AZ
05.2026
Business Administration & Mentorship Program - undefined
Troutman Business Program
Dayton, OH
01.2009
High School Diploma - undefined
Trotwood-Madison High School
Trotwood, OH
05.2002
Skills
Google Workspace proficiency
Customer relationship management tools
Project Management Software
Performance coaching in sales
Strategic sales planning & research
Strategic territory planning
Sales coaching
Lead tracking and management
Facilitating new employee orientation
Program structure design
Effective team collaboration
Profit optimization
Sales strategy development
Certification
Certified Sales Trainer (CST)
Leadership Coaching Certification
Accomplishments
Spearheaded the transformation of team cultures to embrace a sales-first mindset, resulting in measurable performance improvements.
Designed hybrid training programs, seamlessly integrating remote and on-site learning to meet diverse team needs.
Established a 'coach the coaches' program, empowering managers to lead their teams effectively and drive sales results.
Delivered innovative training strategies that enhanced product knowledge, selling skills, and overall team confidence.
Timeline
Sales Training Manager
Sam's Club
02.2024 - Current
Sales Executive
Core Radio Group
02.2023 - 12.2023
Recruiter
Marriott (People Scout)
08.2021 - 01.2023
Director of Sales and Events
Legendary Ventures
01.2021 - 02.2024
Regional Sales Manager
Verizon Wireless (Conway Communications)
10.2017 - 07.2021
Business Administration & Mentorship Program - undefined