BENJAMIN TERRY
Glen Allen
Summary
Experienced sales professional with proven ability to drive revenue growth and build lasting client relationships. Expertise in strategic account management, client negotiations, and market analysis. Renowned for reliability, communication skills, and results-driven mindset. Persistent leader eager to lead and grow organizations. Strong focus on team collaboration and achieving results, adapting seamlessly to changing needs. Skilled in strategic planning, problem-solving, and communication with good understanding of business principles, project management and team leadership. Collaborative with relentless work ethic.
Overview
24
24
years of professional experience
Work History
Chief Revenue Officer
RICHMOND FLYING SQUIRRELS
09.2009 - 02.2025
- As a member of the Inaugural Front Office for the newly created team, I managed all aspects of the team’s corporate sales efforts while we forged a brand in the region. Promoted three times after returning to the organization in 2017, I was responsible for approximately $33MM in cumulative sales during my thirteen years, bringing stability, leadership and experience to the sales efforts of the ball club as it headed into its 15th season.
- Created innovative, mutually-beneficial partnerships with various organizations in the region to further the partnering company’s overall brand development
- Organized, purchased, and implemented advertising inventory items for the entire organization’s client roster, ranging from 150-200 corporate partners per season
- Coordinated full range of elements necessary for client events: organized tickets, hospitality and catering; arranged for media support; established and executed internal and external promotional opportunities during events; managed the budget for seasonal client engagement
- Developed and executed strategic revenue growth initiatives to enhance overall profitability.
- Analyzed market trends and customer data to identify new business opportunities.
- Collaborated with cross-functional teams to optimize pricing strategies and maximize revenue potential.
- Led sales team training programs to improve product knowledge and sales techniques.
- Successfully negotiated favorable contract terms with major clients, enhancing profitability margins for the company.
- Achieved consistent year-on-year revenue growth by setting ambitious targets and motivating the team to exceed expectations.
- Enhanced customer satisfaction levels, leading to increased repeat business and client loyalty.
- Collaborated closely with marketing teams to develop targeted campaigns that drove lead generation efforts.
- Drove operational excellence at every stage of sales funnel and buyer journey and developed innovative strategies to sell to existing partners and consumers.
- Cultivated company-wide culture of innovation and collaboration.
- Represented organization at industry conferences and events.
- Managed financial, operational and human resources to optimize business performance.
- Built productive relationships with industry partners and competitors to support strategic business objectives.
Director of Development
WORLD PEDIATRIC PROJECT
01.2016 - 01.2017
- Company Overview: World Pediatric Project (WPP) is a world renowned non-profit organization founded and headquartered in Richmond that provides direct pediatric medical care through diagnostic, referral, training and surgical programs. WPP positively impacts the lives of over 2,000 children annually from Partner Countries in the Eastern Caribbean and Central America.
- Recruited to fill a new position, geared towards the advancement of fundraising efforts and brand development in corporate community throughout the Central Virginia region.
- Worked with senior management to define project scope and direction, creating inter-departmental frameworks to drive successful project execution.
- Successfully planned and executed four special events that raised awareness about the organization's mission while generating new sources of support.
- Serve as primary liaison to educate, engage, and seek funding from local churches, businesses, civic groups and other organizations.
- Developed and implemented fundraising strategies to enhance donor engagement and support initiatives.
Director of Sales
RICHMOND KICKERS
01.2014 - 01.2016
- Company Overview: The Richmond Kickers Soccer Club is a full-service organization that provides programs, competition and instruction for athletes of all ages and skill levels, including a Professional Club that participates in the United Soccer League.
- Brought aboard to advance and uncover revenue streams to benefit the organization’s sales efforts.
- Exceeded the budgeted goal before the midpoint of year.
- Advanced all revenue streams in two years.
- Develop and execute public relations efforts and marketing agendas, serving as a primary representative of the Club throughout the region.
- Developed and implemented sales strategies to enhance market penetration and customer engagement.
- Trained and mentored sales team members to improve performance and drive results.
Vice President
ARENA RACING USA
03.2014 - 06.2014
- Company Overview: Family entertainment featuring ARENACARS real half-scale stock cars, racing around a custom-built banked track indoors at coliseum style venues.
- Recruited to fill a new position tasked with advancing all aspects of the organization’s sales efforts while building collaborative relationships with external and internal partners aimed at advancing the start-up company’s standing in the community. My role was eliminated when the company went on hiatus, due to the withdrawal of the primary financial investment.
Account Executive, Sales
VIRGINIA SPORTS PROPERTIES
01.2008
- Company Overview: Represent and sell for the University of Virginia’s Athletic Department
- I recorded over $100,000 in outside sales for the athletic department before being recruited to assume a position that offered a significant opportunity for career advancement and greater responsibility.
Assistant General Manager
POTOMAC NATIONALS
01.2008 - 01.2009
- Company Overview: Operate in Carolina League (A) of Minor League Baseball
- Recruited to a leadership role that included managerial oversight of the sales and promotional operations of the team.
- Assisted in daily operations, ensuring smooth execution of game day activities and events.
- Collaborated with the General Manager on marketing initiatives to increase brand awareness and drive sales growth.
Corporate Sales Manager
RICHMOND BRAVES
01.2004 - 01.2008
- Company Overview: Operated in International League (AAA) of Minor League Baseball prior to 2009
- Managed all aspects of Corporate Sales efforts
Assistant Ticket Operations Manager
RICHMOND BRAVES
01.2001 - 01.2004
- Company Overview: Operated in International League (AAA) of Minor League Baseball prior to 2009
- Managed all aspects of inside and outside Group Ticket sales efforts
Education
Bachelor of Arts -
The College of William & Mary
Williamsburg, VA05-1999
Skills
- Client relationship building & management
- Account management and service coordination
- Relationship building and management
- Pipeline management
- Written and verbal communication
- Business development and planning
- Performance tracking and progress reporting
- Staff management and team building
- Teamwork and collaboration
Timeline
Director of Development
WORLD PEDIATRIC PROJECT
01.2016 - 01.2017
Vice President
ARENA RACING USA
03.2014 - 06.2014
Director of Sales
RICHMOND KICKERS
01.2014 - 01.2016
Chief Revenue Officer
RICHMOND FLYING SQUIRRELS
09.2009 - 02.2025
Account Executive, Sales
VIRGINIA SPORTS PROPERTIES
01.2008
Assistant General Manager
POTOMAC NATIONALS
01.2008 - 01.2009
Corporate Sales Manager
RICHMOND BRAVES
01.2004 - 01.2008
Assistant Ticket Operations Manager
RICHMOND BRAVES
01.2001 - 01.2004
Bachelor of Arts -
The College of William & Mary
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