Brendan Romero
Falls Church,VA
Summary
Experienced Beverage Professional with a demonstrated history in the Food & Beverages Industry. Skilled in Business Planning, Sales Management, Customer-focused Service, Executive Management, and Data Analysis. Worked with100+ Distribution Companies and ten Suppliers across the Industry.
Overview
13
13
years of professional experience
Work History
Sales Director East
CRAFT STANDARD DRAFT COCKTAILS
03.2024 - Current
- Accountable for overseeing sales and operations in the Eastern United States Territory
- Directed and managed the Eastern Sales Team, engaged with Distributors, managed Distributor sales and inventory, and drove sales in experiential venues, resorts, and fast casual chains
- Manages and oversees market budgets
- Manages and oversees the utilization of Draft Equipment
- Manages and oversees annual Distributor planning and strategy
- Currently experiencing a25% growth vs PY
On-Premise Key Accounts Manager
MAHOU USA
01.2019 - 03.2024
- Responsible for a National On-Premise Key Accounts Base for Founders Brewing, Avery Brewing and Mahou Imports
- My daily tasks include managing/soliciting sales, working directly with Account Managers, conducting promos and managing/utilizing Tactical Budget Dollars
- Spearheaded large and impactful programming in both the On & Off Premise universes
- Addressing Chains that are declining to reverse negative trend
- Managed Key Account Specialist Team situated around the Country
- Utilizing available tools, resources, and software’s to expand our Business
- Collaborating with Marketing to target needs within our Portfolio and overall Market
VA/DC Territory Manager
MONSTER BEER CO
01.2016 - 12.2018
- Managed the sales for Oskar Blues & Cigar City with Hop & Wine Beverage, Brown Distributing and Legends Limited for Virginia & Washington D.C
- Worked directly with my distributors to manage and solicit sales into the account level
- Worked directly with my distributors to construct orders for each territory
- Worked directly with my distributors on bill backs, incentives & CE budgets
- Contracted and executed ABP Meetings, Mid-Year Meetings, GSM Meetings
- Worked directly with my distributors on pricing
- Worked directly with my distributors on planning for long DOH items
Northern Virginia Territory Rep
STARR HILL BREW.
03.2012 - 12.2015
- Responsible for the largest sales footprint with Virginia Eagle Distributing
- My daily tasks include managing/soliciting sales, working directly with account managers, conducting promos/samples and growing existing accounts
- Managed the sales in the largest CE territory for Starr Hill Brewing
- Managed a team of four Brand Ambassadors for samplings, festivals and events
- Grew Starr Hill Brewing by11 percent in my given territory
- Gained distribution in accounts that Starr Hill was previously not sold in to
- Coordinated large Off-Premise programs within the NOVA/DC territories
Education
ASSOCIATES DEGREE - Culinary Arts & Management
The Art Institute of Washington
01.2012
Skills
- Microsoft Office
- Sales strategy
- VIP iDig
- Revenue growth
- Armadillo Reporting
- Client acquisition
- Orchestrated Beer
- Market analysis
- Team leadership
- Organization
- Sales forecasting
- Analytical
- Negotiation skills
- Product launch
- Relationship building
- Territory management
- Pipeline management
LANGUAGES
English (Native)
Spanish (Native)
Catalan
Accomplishments
- AWARD #1 | On-Premise Sales POTY2022
- Award recognizing my performance in the On-Premise Channel at Mahou USA.
- AWARD #2 | MID ATLANTIC SALES PERSON OTY2017
- Award recognizing hard work & progression within my region with Monster Brewing.
Hobbies and Interests
Live Music, Travel, Art, Sports
Timeline
Sales Director East
CRAFT STANDARD DRAFT COCKTAILS
03.2024 - Current
On-Premise Key Accounts Manager
MAHOU USA
01.2019 - 03.2024
VA/DC Territory Manager
MONSTER BEER CO
01.2016 - 12.2018
Northern Virginia Territory Rep
STARR HILL BREW.
03.2012 - 12.2015
ASSOCIATES DEGREE - Culinary Arts & Management
The Art Institute of Washington
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