Brian Duong
Newport News,VA
Summary
Senior Account and Project Manager specializing in pharmaceuticals and health sciences marketing, bringing extensive experience in developing and executing strategic marketing plans to drive brand recognition and customer engagement. Account management experiences encompass both the AOR and DAOR perspectives of the business. Expertise includes crafting and reviewing commercial scripts, managing websites and SEO strategies, overseeing CRMs, strategic omnichannel campaign builds,, developing print marketing collateral, leading social media initiatives, creating impactful brand/unbranded speaker decks, and developing interactive case studies. Day-to-day responsibilities include providing client services, managing projects, and overseeing account health/financial management. Products worked on include: Alunbrig, Braftovi, Cinryze, Dupixent, Entyvio, Gammagard, HyQvia CIDP, HyQvia PI, Imbruvica, Koselugo, Ninlaro, Tahkzyro, and Ultomiris.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Senior Account & Project Manager
Cognite
06.2025 - Current
- Led all DTC and HCP marketing initiatives for the Alexion ULTOMIRIS portfolio, overseeing strategy, execution, and delivery across omnichannel campaigns and brand initiatives
- Supported Alexion's Koselugo brand, ensuring brand consistency across assets and therapeutic areas
- Owned day-to-day client relationships as a trust partner, facilitating status meetings and executive-level discussions on project strategy, timelines, financials, and overall account health, serving as the primary point of contact
- Developed and managed scopes of work, project budgets, and monthly financial accruals, ensuring fiscal accuracy and revenue growth
- Built and maintained detailed SmartSheet project timelines for all campaigns and assets, coordinating cross-functional teams to ensure on-time, on-budget delivery
- Acted both as the Senior Account Manager and the Project Manager, balancing strategic account oversight with hands-on execution across multiple workstreams
- Led Veeva Vault submissions, managing MLR review, FDA approval, and the approval-for-use processes
- Oversaw development of promotional assets, including social, web, print, digital banners, speaker decks, core visual aids, interactive case studies, and new indication launch materials
Senior Account Manager
Eversana InTouch
06.2024 - 06.2025
- Led DTC marketing for Sanofi Regeneron DUPIXENT Atopic Dermatitis portfolio, overseeing social (Instagram, Facebook, TikTok, Pinterest, Reddit, YouTube), CRM, SEO, display, and brand website initiatives
- Led HCP and DTC marketing for Takeda HyQvia CIDP and supported on HyQvia PI portfolios
- Led client statuses, internal project meetings and kickoffs
- Serves as primary client lead as a trust partner, managing strategy, financials, and overall account health
- Managed and mentored Marketing Managers while overseeing day-to-day account execution
- Collaborated cross-functionally from project initiation through launch and performance analysis
- Led Veeva Vault, MLR, FDA, and AFU approvals for compliant promotional materials across Dupixent, HyQvia CIDP, and HyQvia PI
Account Manager
Eversana InTouch
08.2022 - 06.2024
- Managed marketing campaigns for Takeda Takhzyro, Cinryze, HyQvia, and Gammagard portfolios, across HCP and DTC channels, email, social, display, web, and print
- Led project kickoffs, internal and external client presentations, and status reporting
- Oversaw marketing assets review, auditing, and FDA-ready submissions via Veeva Vault
- Created status agendas, presented marketing content internally and for clients, and kicked off new projects
- Supported financial tracking and scope management of all marketing assets for client projects
- Collaborated cross-functionally with project management, creative, copywriting, web development, SEO, and social teams to deliver campaigns from concept through execution and performance analysis
- Led Veeva Vault, MLR, FDA, and AFU approvals for compliant promotional materials across the Takeda portfolio
Digital Marketing Manager & Onboarding Specialist
Practice Promotions
07.2021 - 07.2022
- Managed digital marketing and SEO for 45+ physical therapy clinics in North America, driving patient acquisition and retention
- Held monthly meetings with all clients to discuss strategies, campaigns in the market, and data analytics
- Served as an SEO specialist, copywriter, social media analyst, and website designer
- Developed and executed online strategies across websites, blogs, emails, newsletters, and social media to boost clinic visibility and engagement
- Optimized SEO performance and managed paid campaigns, including Google Ads and display/banner ads
- Onboarded and trained new clients on digital tools, including Google Analytics, Google My Business, minor website copy edits, social media management, and Mailchimp CRM
Account Manager
Snow Companies
02.2020 - 07.2021
- Managed marketing campaigns for Alunbrig, Ninlaro, Entyvio, ArgenX, Braftovi, and Imbruvica, collaborating with patient ambassadors, caregivers, and HCPs to drive brand awareness and disease-state awareness
- Developed strategic plans with client teams to promote treatments and products across HCP and DTC channels
- Created, edited, and distributed compliant marketing collateral for live programs, webinars, websites, and omnichannel campaigns
- Used Salesforce to manage patient ambassador databases and events, including recruitment and engagement of patients for brand programs
- Coordinated internal and external client meetings, created status agendas, and collaborated with cross-functional teams to develop CRM campaigns, promotional content, and video scripts for commercials, webinars, and live speaking events
- Supported clinical research initiatives, tracking ambassador participation in studies and new product trials
- Led Veeva Vault, MLR, FDA, and AFU approvals for compliant promotional materials across all products
Education
Bachelor of Science - Business Marketing
Christopher Newport University
Newport News, VA05-2018
Skills
- Client Management & Customer Service
- Account & Project Management
- Social Media Marketing (Meta, Facebook, Instagram, Reddit, Pinterest, TikTok, YouTube, X)
- Email, RTE, and CRM Development/Management
- Search Engine Optimization (SEO)
- Pharmaceutical & Regulatory Knowledge
- Veeva Vault Submission & FDA Approval
- Digital Content Development & Execution
- Project Scope and SOW writing
- Financial tracking and management
- New Indication Launches
- Omnichannel Campaigns & Execution
Certification
- Adobe Experience Manager (AEM), Adobe Analytics
- Campaign Monitor, MailChimp, Stripo
- CMap, Monday.com
- CrazyEgg Heatmap
- Google Search Console, Analytics, Tag Manager, & Business
- Microsoft Office Suite (PPT, Word, Excel)
- SmartSheets
- Veeva Vault, PromoMats, & CRM
- Tableau
- Workfront
- WordPress, Yoast SEO
Timeline
Senior Account & Project Manager
Cognite
06.2025 - Current
Senior Account Manager
Eversana InTouch
06.2024 - 06.2025
Account Manager
Eversana InTouch
08.2022 - 06.2024
Digital Marketing Manager & Onboarding Specialist
Practice Promotions
07.2021 - 07.2022
Account Manager
Snow Companies
02.2020 - 07.2021
Bachelor of Science - Business Marketing
Christopher Newport University