Summary
Overview
Work History
Education
Skills
Certification
Professional Societies
Publications
Invited Lectures and Formal Presentations
Media Interviews/Programs
Timeline
Generic

Bryan Ross

Leesburg

Summary

Experienced operations professional with over 29 years of extensive expertise in eyecare, healthcare administration, specializing in operations, and revenue growth. Demonstrates a track record of implementing innovative strategies that enhance service offerings and improve patient engagement. Known for fostering a collaborative environment and leading teams to achieve consistent revenue growth and operational efficiency.

Overview

26
26
years of professional experience
1
1
Certification

Work History

Regional Director of Operations

Vision Innovation Partners
09.2021 - 03.2025
  • Vision Innovation Partners (Private Equity) acquired See Clearly Vision in September 2021.
  • Lead operations across 9 locations, 21 physicians and over 80 employees, achieving 9% annual revenue growth.
  • Managed $17M portfolio, optimizing resource allocation and staffing, driving substantial improvements in efficiency and achieving consistent revenue growth.
  • Implemented new lines of service, such as but not limited to, EYLEA, Intense Pulsed Light therapy, Oculoplastic (functional and cosmetic), Light Adjustable Lens, expanding service offerings and patient demographics.
  • Participated in financial committees, forecasting trends for strategic planning.
  • Analyzed market trends to inform strategic planning, enabling data-driven decisions that supported long-term growth objectives.
  • Fostered partnerships with pharmaceutical manufacturers, improving patient access to treatments and strengthening service offerings.
  • Maintained a supportive environment for staff, facilitating teamwork and collaboration to optimize operational outcomes.
  • Standardized operational procedures across all regional locations to ensure consistency in quality and performance.
  • Ensured successful project completion by establishing clear objectives, milestones, and communication channels.

Practice Administrator

See Clearly Vision
02.2012 - 09.2021
  • Led practice management, billing, HR, compliance; managed $5M portfolio, achieved 5-10% annual revenue growth.
  • Spearheaded the introduction of new service lines, such as but not limited to, premium cataract IOLs, dry eye treatments, and optical, resulting in noticeable gains in patient engagement and expanded revenue streams.
  • Oversaw daily practice operations to guarantee seamless service delivery for patients and providers alike.
  • Negotiated insurance contracts, improving financial stability and service delivery.
  • Coordinated cross-departmental teams to successfully implement new clinical trials, fostering shared ownership and improving trial efficiency.
  • Cultivated a positive workplace culture by mentoring staff, promoting collaboration, and enhancing team dynamics across the practice.
  • Streamlined billing processes, leading to substantial improvements in cash flow and reduced processing times.
  • Analyzed patient feedback to refine service offerings, resulting in enhanced satisfaction and retention rates.
  • Implemented multiple patient management and medical records software, improving appointment scheduling and medical documentation efficiency and reducing no-show rates.

Operations Manager

See Clearly Vision
07.2008 - 01.2012
  • Managed billing, call center, surgical counselor and front desk departments, enhancing service delivery and efficiency.
  • Negotiated insurance contracts, securing favorable terms and strengthening partnerships.
  • Implemented budget strategies, significantly boosting practice profitability.
  • Streamlined billing processes, achieving measurable revenue cycle improvements.
  • Analyzed operational workflows across departments, identifying bottlenecks and driving solutions that elevated service delivery and patient satisfaction.
  • Fostered a culture of teamwork by mentoring staff, resulting in improved morale and a more cohesive work environment across all departments.
  • Spearheaded operational improvements, leading to noticeable gains in service efficiency and overall patient satisfaction.
  • Analyzed departmental workflows, pinpointing inefficiencies and implementing solutions that enhanced service delivery.

Billing Manager

See Clearly Vision
05.2002 - 06.2007
  • Led billing department, improving revenue cycle efficiency through timely claims submission.
  • Streamlined insurance contracting, enhancing reimbursement rates and payer relationships.
  • Audited billing practices, reducing errors and ensuring compliance with regulations.
  • Maintained comprehensive records of insurance claims, ensuring compliance with regulations and facilitating smooth audits.
  • Reviewed billing problems, researched issues, and resolved concerns.
  • Trained and mentored staff on billing protocols, promoting a culture of continuous improvement and teamwork.
  • Managed monthly billing process to complete billings and returns to meet company revenue recognition policies.
  • Enhanced revenue cycle by optimizing claims submission processes, leading to substantial improvements in cash flow and reduced claim denials.

Billing Specialist

See Clearly Vision
04.1999 - 04.2002
  • Executed precise insurance billing processes, ensuring timely reimbursements and maintaining financial accuracy across all transactions.
  • Engaged with insurance payers to negotiate contracts, resulting in improved reimbursement rates and fostering long-term partnerships.
  • Analyzed billing issues, reducing claim denials through corrective measures.
  • Automated billing processes, cutting administrative tasks and boosting efficiency.
  • Analyzed billing discrepancies, implementing corrective measures that led to a significant reduction in claim denials and enhanced revenue recovery.
  • Streamlined billing workflows through process automation, significantly reducing administrative tasks and enhancing overall operational efficiency.
  • Provided exceptional customer service to patients regarding billing inquiries, effectively enhancing patient satisfaction and trust.

Education

Bachelor's of Science - Psychology, Minor in Information Technology

George Mason University
Fairfax, VA
05.2002

Skills

  • Revenue expansion strategies
  • Clinical practice management
  • Financial budget oversight
  • Analytical decision making
  • Operational efficiency
  • Cross-functional coordination
  • Insurance contract negotiation
  • Reimbursement claims administration
  • Collaborative team management
  • Strategic workforce planning
  • Compliance management
  • Human Resources

Certification

  • Certified Ophthalmic Executive
  • Ophthalmic Coding Specialist

Professional Societies

  • American Academy of Ophthalmic Executives
  • American Society of Ophthalmic Administrators
  • IJCAHPO Faculty Member

Publications

  • Ross B. “Streamlining Clinical Flow for iLINK Procedures”. Administrator’s Review. Winter 2023
  • Ross B. “Gametime – COE? Why Not Me?”. Administrative Eyecare. January/February 2022
  • Ross B, Barefoot Malone A, Cherchio M, Jacobs C, Kriner M. “Leadership Lessons Learned”. Ophthalmic Professional. November/December 2021
  • Rajpal RK, Ross B, Rajpal SD, Hoang K. "Bromfenac Ophthalmic Solution for the Treatment of Postoperative Ocular Pain and Inflammation: Safety, Efficacy, and Patient Adherence”. Patient Prefer Adherence. Jun 2014

Invited Lectures and Formal Presentations

  • Glaukos KC Consortium Roundtable Program, Moderator, March 2023 - present
  • ASCRS 2019, Panel Speaker, May 2019. Everything You Need To Know About FDA Approved Corneal Cross-Linking.
  • AAO 2018, Invited Speaker, October 2018. Peer-to-Peer Reimbursement Discussion: Collagen Cross-linking

Media Interviews/Programs

  • Luthe, R. “Spread the News”. Ophthalmic Professional. July/August 2022
  • Kirby J. “Happiness, loyalty and superb care”. Ophthalmic Professional. May/June 2021

Timeline

Regional Director of Operations

Vision Innovation Partners
09.2021 - 03.2025

Practice Administrator

See Clearly Vision
02.2012 - 09.2021

Operations Manager

See Clearly Vision
07.2008 - 01.2012

Billing Manager

See Clearly Vision
05.2002 - 06.2007

Billing Specialist

See Clearly Vision
04.1999 - 04.2002

Bachelor's of Science - Psychology, Minor in Information Technology

George Mason University

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