Camden Phillips

I discovered my passion for marketing during my undergraduate studies, where I combined creativity with communications and strategic thinking to help local businesses grow their customer base. Through hands-on experience, I developed and implemented marketing strategies tailored to diverse audiences. My background in the arts and design strengthens my ability to create visually compelling content, while my experience in public speaking has equipped me to present ideas and communicate effectively with clients and teams confidently.

• As I approach graduation, my coursework involves collaborating with local businesses to develop and implement marketing strategies, generate ideas to increase sales, and evaluate the effectiveness of these strategies and ideas.
• Business 1 - Latinos Taste: Latinos Taste is a local, community, and culture-based restaurant. I helped develop strategies that increased customer traffic, reinforced their community-driven reputation, and addressed their weaknesses.
• Business 2 - Arabica Cafe: Arabica Cafe is a local coffee shop that blends Mediterranean flavors with a classic American café experience. It’s a popular spot where locals enjoy coffee and meals with friends and family, while Radford University students often use it as a quiet place to study. To better understand customer satisfaction, my classmates and I created a survey using Qualtrics, evaluating key factors such as food quality, wait time, ambience, value for money, and customer service. We are currently awaiting the final survey results. Once completed, we plan to share our findings with Arabica Cafe and discuss potential ways to improve their business based on the feedback.

• Food Truck: Helps build customer base in new areas, gives the business exposure, and gives people who are reluctant to go to the restaurant an opportunity to try their food.
• Social Media Revamp: Bring exposure to the business, especially to the younger generations, run targeted ads, and help reinforce brand image.
• Paid Advertising (TV Commercial and Billboards): Place billboards in high-traffic areas of town, reach audiences not on social media, and direct customers to digital marketing on social media.
• College Student Discount (Area-Related): Increase traffic of a key demographic in the area who is currently underrepresented amongst the customer base, and reinforces their image as a community-based restaurant.

• Wicked Festival Presenter & Team Lead Radford University — April 2025
• Led a team of three in developing and presenting a research-based poster on artificial intelligence, including its future implications and ethical considerations
• Delegated responsibilities, managed timelines, and ensured successful project completion
• Delivered a formal presentation to an audience of professionals, faculty, and peers
• Analyzed and communicated complex topics such as AI ethics, responsible usage, and emerging trends