Camila Calderon

Marketing & Communications Professional with 7 years of experience answering high-volume calls and in-person inquiries. Diligent, respectful attitude to dealing with clients and colleagues. Flexible and hardworking approach to streamlining internal processes. Efficient and focused with expertise in recruitment and retention, mediation, staff training and development and complex problem resolution.

Alcoholic beverage marketing plan (01/2017, 05/2017): Analyzes a new sugar-free alcoholic beverage. Examined product and brand. Analyzed Columbia's economy and customer behavior using market research. The brand's objective and vision and Colombia's social, economic, cultural, legal, and technical concerns informed the product's marketing stance.

Phylum Jewelry Brand Project (08/2017, 12/2017): Developed a communication strategy for a silver threads jewelry brand by defining the problem and opportunity, identifying the target audience, positioning, and planning communication objectives and execution. Created a marketing plan that included sales management, distribution management, and digital marketing with a strategic position aimed at product leadership.