Outbound-focused Sales Development Professional specializing in drayage and logistics, with a track record of generating 1.9M in sales-qualified pipeline and 219K in net new ARR for a 5-truck fleet. Proven in high-rejection environments through cold calling, targeted email sequencing, and disciplined follow-up that tripled client base.
Overview
4
4
years of professional experience
Work History
Sales Development Lead
Bay Integrated Logistics Inc.
02.2025 - Current
Outbound-focused SDR owning top-of-funnel pipeline for a drayage and port-to-warehouse fleet by prospecting new shippers and brokers, pitching available capacity, and converting first loads into repeat revenue.
Generated 1.9M in sales-qualified pipeline by running targeted outbound call, email, and LinkedIn campaigns into drayage shippers and brokers, consistently exceeding weekly activity KPIs.
Added 219K in net new ARR by prospecting new clients, pitching available capacity, and onboarding 8 new logos.
Expanded accounts by monitoring service quality and identifying upsell capacity, increasing wallet share per customer.
Improved pipeline visibility by logging every touchpoint into CRM, increasing forecast accuracy and handoff quality.
Attainment: FY ‘25: 1.9MM in sales-qualified pipeline generated | 219K net new ARR
Dispatcher
Bay Integrated Logistics Inc.
06.2022 - 01.2025
Dispatch owner for a 5-truck drayage fleet, coordinating multi-state routes, protecting customer relationships.
Managed 2.94M+ in route revenue by owning daily dispatch decisions across a 5-truck drayage fleet.
Coordinated 1.2M+ miles across multi-state routes by planning schedules, communicating ETAs, and servicing clients.
Reduced quote turnaround time to 90 sec by building and using a fuel-indexed rate calculator, increasing win rate on time-sensitive freight opportunities.
Freed time for revenue-generating work by implementing live tracking links for customer self-service status checks.
Attainment: FY ‘22-‘24: 2.94MM total route revenue managed | 1.2M+ miles coordinated at 98%+ on-time performance
Education
Bachelor of Science - Concentrations in Finance and Marketing
Instructional Designer / Science Curriculum Lead at American School Foundation of Monterrey (ASFM) | Monterrey, MexicoInstructional Designer / Science Curriculum Lead at American School Foundation of Monterrey (ASFM) | Monterrey, Mexico