Cassidy Franklin Morton
Richmond
Summary
Proficient Videographer and Graphic Designer knowledgeable about email distribution, marketing materials, online marketing, and website design. Top-notch communicator with excellent time management, administrative and customer service skills.
Overview
5
5
years of professional experience
Work History
Public Relations and Communications Specialist
Department For Aging And Rehabilitative Services
09.2023 - Current
- Grew newsletter distribution by 200% over the course of 1 year.
- Averaged a newsletter open rate of 50% for 2023-2024
- Enhanced team productivity by streamlining processes and implementing time-saving strategies.
- Developed strong client relationships through consistent communication and attentive service.
- Collaborated with program departments to create and implement internal communications.
- Boosted newsletter open rates by crafting eye-catching subject lines and headlines.
- Streamlined the newsletter production process by implementing efficient editorial workflows and deadlines.
Videographer /Live Show Producer
Speaking Spirit Ministries
02.2020 - 10.2023
- Developed project budgets and managed production costs.
- Hosted and lead a team of 10 people at over 20 nationwide conferences and events.
- Created digital image files for use in digital and traditional printing methods.
- Developed creative design for print materials, brochures, banners and signs.
- Create, propose and carry out marketing plans for over 30 clients and businesses.
- Put together videos for social media, advertising and informational purposes.
Video Editor/Graphic Designer
Student Athletes Media
01.2019 - Current
- Strengthened content through proofreading and editing.
- Develop original content through social listening and independent sources.
- Collaborated with "Chesterfield Quarterback League" to film 5 tournaments
- Designed fliers to promote events and company updates.
- Managed competing deadlines with efficiency.
- Collaborated with RVA Youth Sports in development of online content, maintaining consistency with brand marketing and message strategies.
Video Production Lead
101.1 The Fam
11.2020 - 03.2023
- Writing content and managing for social media and digital platforms.
- Found, researched, fact-checked and wrote scripts for relevant topics in local news.
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Graphic design for social media, website, marketing collateral , email marketing and newsletters.
- Be an integral part of the team with planning and logistics for marketing events
- Filmed, edited, and uploaded over 100 episodes and clips to social media and video sharing platforms
Education
Bachelor of Science - Textile Apparel Merchandising Management
Virginia State University
Petersburg, VA2014
Associate of Science - Art and Science
John Tyler Community College
Chester, VA2012
Skills
- Evaluation of Marketing Campaigns
- Proficient in MS Office (Word, Excel, Power Point)
- Excellent time management
- Digital marketing creation
- File and records management
- Technical communication
- Adobe Studio
- Social Media
- Online Marketing
- Brand Promotion
Timeline
Public Relations and Communications Specialist
Department For Aging And Rehabilitative Services
09.2023 - Current
Video Production Lead
101.1 The Fam
11.2020 - 03.2023
Videographer /Live Show Producer
Speaking Spirit Ministries
02.2020 - 10.2023
Video Editor/Graphic Designer
Student Athletes Media
01.2019 - Current
Bachelor of Science - Textile Apparel Merchandising Management
Virginia State University
Associate of Science - Art and Science
John Tyler Community College
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