Charles Chalmers
Blacksburg,VA
Summary
Experienced photographer in the fashion and commercial industry with 11 years behind the camera. Co-owner of an online women’s apparel business, Top Knot Goods, since 2014. Experiences include designing, promoting, and marketing for both two businesses, Charlz Chalmers photography and Top Knot Goods. I understand the importance of producing a strong, polished brand image, as it is the driving force behind brand development, awareness, and sustainability. I am a hardworking, detail-oriented team player with a desire to learn. I am applying to secure the position of Visual Communications Specialist for the Student Affairs Health and Well-being teams at Virginia Tech.
Overview
13
13
years of professional experience
Work History
Co-Founder / Photographer
Top Knot Goods
Oct 2013 - Current
- Collaborated with makeup artists, stylists, and models in studio and on location to ensure professional photos for company website and promotional materials.
- Produced high-quality photographs, including flat lays, editorial, lifestyle, and fashion photos, for company websites, social media, email campaigns, and advertising materials.
- Identified target markets and key segments through in-depth analysis of market trends.
- Executed successful ad campaigns using Facebook and Google Ads.
- Created and maintained company web pages on Shopify and Etsy.
- Tracked income, labor, and expenses via Microsoft Excel spreadsheets, and generated monthly reports.
- Helped develop key messaging, branding and aesthetically pleasing appearance for company Istagram account. ( 67K followers )
Photographer
Charlz Chalmers Photography
Oct 2013 - Current
- Established and maintained productive, professional working relationships with models and modeling agencies in Miami, Atlanta, Los Angeles, and North Carolina.
- Produced high-quality photos, including flat lays, editorial, lifestyle, and fashion photos, for websites, social media, email campaigns, and advertising materials.
- Developed strong portfolio images for agency-represented models and actors.
- Experienced in working in-studio and on-location for small clothing brands, popular social media influencers, models, actors, and other professionals.
- Edited post-production raw photos, completing tasks such as removing flaws, color correction, resizing, clipping, and enhancing overall image appearance using Adobe Photoshop and Lightroom.
- Delivered final edited images in high resolution through file-sharing software such as WeTransfer and Dropbox.
Public Relations Intern
James Grant Public Relations
06.2011 - 10.2014
- Developed, designed, and managed company website.
- Re-branded and designed company logo.
- Designed brochure ads for clients and events.
- Conducted celebrity outreach for events.
- Distributed press releases for upcoming events.
- Assistant to agency president.
Internship
Caroline Gleason Management
01.2008 - May 2008
- Updated client contact database using Microsoft Excel.
- Produced news releases and documents for company website.
- Researched and recorded previous client trends to predict future visits for photoshoots and filming.
- Enhanced office efficiency by organizing and maintaining digital and physical files.
- Distributed media packets to clients and talent.
- Contributed to marketing initiatives by creating promotional materials and managing Facebook account.
- Conducted model/talent scouting at conventions.
- Designed various visual media tools using Adobe Photoshop and Illustrator for industry websites.
Education
Digital Marketing Science
University of Virginia / Continuing Studies
05.2024
Bachelor of Arts - Communications
Virginia Polytechnic Institute And State University
Blacksburg, VA2009
Skills
- Digital photography
- Retouching , color correction
- Creative artistic vision
- Superb attention to detail
- Adobe Photoshop, Illustrator, Bridge, Microsoft Word, Excel
- Fashion, Portrait, and Commercial photography
- Exceptional communication
- Social media advertising (Facebook, Instagram, Pinterest )
- Website development
- Newsletter Design
- SEO
- Facebook / Google Ads
Timeline
Public Relations Intern
James Grant Public Relations
06.2011 - 10.2014
Internship
Caroline Gleason Management
01.2008 - May 2008
Co-Founder / Photographer
Top Knot Goods
Oct 2013 - Current
Photographer
Charlz Chalmers Photography
Oct 2013 - Current
Digital Marketing Science
University of Virginia / Continuing Studies
Bachelor of Arts - Communications
Virginia Polytechnic Institute And State University
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