Chelsea Cadwell

Over see two merchandising teams responsible for $1.7 billion in annual sales volume.

Analyze category and market trends across the industry to influence sustainable merchandising strategies to exceed expections to our P&L and our customers.

Proven track record of developing high - performing teams and individuals to aid to the company's bench strength.

Notable acomplishment X

• Managed P&L responsibilities across 5 subcategories annual sales volume $890m, revenue $184m. Responsible for the development and performance management of 3 Associate Buyers ensuring they own category resets, develop executive presence and grow financial acumen.
• Creates assortments to drive sales, profit, and market share. Refrigerated 2 yr stack +15.3% comp Jan 25
• Proven in vendor negotiations increased vendor allowances by $7.6m or 74% since 2022
• Developed and enhanced Private Brands assortments working closely with PB team penetration +8.9% + 287BP to LY Jan 25
• Led Unilever contract renewal negotiations, engaging senior leaders from both companies and empowering an Associate Buyer to take ownership of key negotiation aspects. Secured a +$1.5M VBI opportunity and added annual asset payments for bunker placement.
• Developed and owned a two-year PB Egg contract in collaboration with the vendor and PB team, driving a strategic approach to commodity cost rebates that increase with market inflation.
• Demonstrated leadership by partnering with indirect reports, replenishment teams, and McLane partners. Implemented new processes and strategic meetings, leading to a +508BP increase in Frozen stock and +900BP in Refrigerated stock by year-end 2023.
• Led and managed multiple JBP’s for the greater food team, aligning with peers and directors to shape strategies and lead negotiations for key high strategic suppliers.
• Drove cross-functional collaboration to enhance FD WH Team communication with marketing, improving promo process, actuals reporting, and vendor alignment for more effective execution

• Responsible for delivering sales, gross margin, allowances and turn for the Food Category. Annual sales volume in 2021 $82.2m and margin $19.4m. Lead a team of 4 direct reports to include an Associate Buyer, Assistant Buyer, and 2 MAs.
• Drove positive sales growth of 1.3% to plan and margin +6.9% to plan. Increased GM by reducing MDs by $2m to previous year and increased vendor allowance collection in 2021
• Between 2020 – 2021 reduced expired goods write offs at stores and warehouses by $815K for the Food Category
• Managed assortment reviews for six categories in Food – Freezer, Chill/Dairy, Snack, Dry Grocery, Healthy Snacks, and Ice Cream to include 77 planogramed assortments supported by multiple supply chains such as DSD, WH, and overseas WH
• Negotiated through 84 vendor cost changes in 2021, had wins pushing out effective dates, increased, swell allowances, and increase promo funding
• Launched a private label Beef Jerky Assortment consisting of 7 items
• Launched a 100 item BOPIP program for our ecommerce business in 2021, continued to expand the assortment

• Responsible for managing $36m in sales specifically in the oversees market; supported Buyer to manage total Category $77m in annual sales 2019. Helped Buyer manage team of 3 associates managing daily tasks, special projects, and promotional programs.
• Worked with Store Ops and Europe divisional to planogram Food and Candy departments in 21 locations in the Europe District, district is up 6% to LY (YTD - Oct)
• Lead Food division supply chain conversion to MDV - Partnered with MDV to set up over 1,400 items between the Food and Candy buying groups. Conversion increased in stocks and assortment to overseas locations
• Revised floor plan and POGS for #1 store in company Bahrain Main location accounts for 11% of total sales in Food. Reviewed 55 assortments to reduce into 27 optimized assortments, sales +8% to LY 6 months post

• Responsible for managing merchandise financial plans for 8 Buying Groups; representing annually $209 million in Sales and $54 million in inventory dollars - analyzed trends to project company P&L forecast monthly.
• Worked with Senior Planner to develop 2020 Fiscal Plans; in conjunction with DMM’s, Buyers, and Inventory Planners
• Identified an opportunity to control expiry write offs – kicked off a project to develop expiry reporting for store level and warehouses. Deployed the report and training to the consumables buying teams this led to a company initiative to reduce expiry write offs. Groups ended 2020 down 10.2% to previous year in expiry
• Partnered with Candy Buyer to create a seasonal sell through tool to provide better visibility to MD risks and sell through

• Supported inventory planner to manage replenishment for Center Core Buying Groups. Monitored sales, receipts, and markdowns weekly and monthly for the Cosmetics group. Responsible for the Cosmetic Groups Open to Buy.
• Responsible for monthly Stock to Sales reports for all Center Core groups
• Prepared monthly inventory projections on replenishment items for Financial Planner
• Reduced inventory across down trending areas of Cosmetic’s allowing Buyer to use $180k inventory reduction to reinvestment into higher turning items/brands
• Wrote promotional item orders for the Cosmetics Buyer

• Supported Buyer to manage promotional programs, assortment reviews, and cost/retail changes for the category. Second year in role had the opportunity to serve as acting Buyer while Buyer was on maternity leave.
• Responsible for reviewing 7 Categories at McLane between March– May 2016, creating 32 planograms with space manager while Buyer was on maternity leave - total volume of $22.6m trending up 3% to LY
• Healthy Big Bag Assortment Enhancements- Transitioned supply chain from 11 suppliers direct to store to 2 suppliers under a warehouse program. Implemented a 1.5% spoils allowance, assortment is up 20% to LY
• Negotiated pricing and selected items for the monthly End Cap program; annual volume $6.7m, sales increased 8% over LY in 2016 and managed One Item Buy Program, total sales were $233k in 2016
• Implemented new Bundle Promotional Program with the Beverage team, accounting for $275k in sales for 2016