Chelsea Edington
Product Marketing Manager
Vienna
Summary
Strategic product marketer with 7+ years of experience across product marketing and sales. Proven success driving go-to-market strategy, enterprise adoption, and revenue alignment for secure SaaS platforms. Adept at crafting differentiated positioning, launching integrated campaigns, and building content that connects with upmarket buyers. Former SaaS sales leader, skilled at enabling revenue teams with narratives that resonate.
Overview
6
6
years of professional experience
Work History
Product Marketing Manager
Maze
12.2024 - Current
- Spearheaded the go-to-market strategy for an AI-powered moderated research product, leading messaging development, launch planning, and enablement, accelerating adoption across enterprise accounts.
- Repositioned the legacy product suite using value-based messaging and competitive analysis, driving a 33% increase in engagement and improved upmarket retention.
- Created full-funnel campaign assets, including sales decks, landing pages, and thought leadership webinars, contributing to a 28% lift in MQLs, and a 12% conversion to sign-ups.
- Regularly delivered customer insights to influence roadmap direction, and refine packaging to fit enterprise buyer needs.
- Created product positioning and messaging to differentiate products in market and expand visibility.
- Performed thorough market research and competitive analysis to understand and effectively communicate product value proposition.
Senior Account Executive
Box
04.2021 - 02.2024
- Developed verticalized narratives and solution briefs for biotech, finance, and legal teams, accelerating pipeline velocity in regulated industries.
- Delivered secure collaboration solutions to Fortune 500 clients, informing GTM decisions.
- Influenced positioning for security-related offerings by contributing to win/loss analyses and competitive battlecards, enhancing sales win rates against legacy GxP and file-sharing providers.
- Collaborated with product marketing on internal enablement content and workshops.
Senior Account Executive
Canto
01.2020 - 04.2021
- Created persona-based sales playbooks and outbound sequences that improved SDR performance and early-stage engagement.
- Led webinars and educational campaigns that introduced the DAM category to upmarket prospects, driving nurture content and blog strategy.
- Partnered with the product team to shape the rollout of key integrations and features, refining messaging and go-to-market strategies for enterprise stakeholders.
- Mentored junior account executives, fostering a positive work environment and encouraging professional growth.
Education
M.S. -
Human-Computer Interaction & UX
B.A. - undefined
Journalism
Skills
- Enterprise GTM Strategy & Execution
- Product Positioning & Differentiation
- Messaging Development & Testing
- Persona-Driven Content Creation
- Full-Funnel Campaign Launches
- Sales Enablement
- Competitive Intelligence & Market Research
- Stakeholder Alignment
- Storytelling
- Customer Insight & Win/Loss Analysis
Timeline
Product Marketing Manager
Maze
12.2024 - Current
Senior Account Executive
Box
04.2021 - 02.2024
Senior Account Executive
Canto
01.2020 - 04.2021
B.A. - undefined
Journalism
M.S. -
Human-Computer Interaction & UX
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