Christina Raines
Floyd
Summary
I’ve always had a love for good food which led me to working in the natural food world! It’s a place where I feel at home because I enjoy delicious creations, original stories, and the “build a legacy on what you love” attitude that most natural food companies have in their foundations.
On the business side of things, I get excited about brand development, strategy, sales, and territory growth. All those left brain wins! I also understand the dedication it takes to keep a brand growing through customer and vendor relations, promos, product education, and marketing!
Over the past 4 years, I worked with a start up fermenting company. I personally helped grow this start up from the farmer’s market to a regionally recognized brand spanning across the Carolina and Virginia region. Having done this, I understand the dedication and push it takes to get to the next level of growth. I was the single point of contact for the vendors, customers, and distributors. I have lots of experience with vendor and customer relations and know how important those relationships are to keep and maintain shelf space!
While I have enjoyed the years I’ve spend with the company I’ve been working for, I’m ready for my next adventure! Thank you for your consideration.
Overview
12
12
years of professional experience
Work History
Account Manager and Social Media
K Culture Ferments
Hillsborough
02.2022 - Current
- Brand Development and Account Management.
- Point of contact for buyers, managers, business owners, distributors and customers.
- Liaison between buyers, distributors and K Culture's kitchen team.
- Created marketing materials for vendors: welcome packets, recipe cards, deck, etc.
- Planed and organized weekly routes with delivery team and distributors.
- Managed all incoming and outgoing orders.
- Generated all invoices and oversee all payments through Square and other methods.
- Oversaw K Culture's main Outlook email.
- Scheduled demos, sampling events and all other marketing events. Discovered and schedule other types of marketing events like regional markets and cpg events.
- Conducted market research to identify new selling possibilities.
- Designed Content for Social Media.
- Educated buyers and customers on the benefits of kraut and fermented foods.
- Managed client relationships to ensure satisfaction and retention.
- Coordinated product launches and marketing strategies for new offerings.
- Facilitated communication between clients and production teams for order fulfillment.
- Developed strategies to increase revenue from existing accounts including promos and offering vendors sampling kits.
- Listened to customer needs to identify and recommend best products for their business model.
Category Assistant
The Fresh Market
09.2020 - 06.2021
- Design and update "Just In Time" produce vendor guides for all Fresh Market stores on a weekly basis. Update on ad, off ad, new items, etc.
- Generate weekly sales analysis tool for produce team.
- Extensive work in Microsoft suite applications; Excel and Outlook.
- Create New item forms for new products coming into the department.
- Communicate with HUBs on new and existing items.
- Work in an efficient manner to meet deadlines in regards to ordering guides and sales analysis.
- Collaboration and communication among departments.
- Corporate Produce Department
Market Development Manager
Fresco Foods, Inc.
09.2019 - 08.2020
- Responsible for the growth and brand awareness of Eat Fresco Brand in the Southeast region.
- Helped cultivate a Point of Sale program.
- Kept records of movement in over 150+ Publix retail locations.
- Interacted with every Deli Manager in the region and provided them with knowledge on the brand.
- Attended all store openings.
- Improved upon merchandising product throughout the region.
- Secured larger shelf space and greater sku varieties.
- Planned Tasting Events.
- Cultivated lasting relationships with Deli Managers, Deli RIS, and Retail Coordinators.
Account Management + Social Media + Start Up
Extraordinary Snacks
Winston-Salem
01.2019 - 06.2019
- Opened and developed accounts.
- Generated photos and content for social media.
- Built brand awareness through tasting events and social media platforms.
Brand Ambassador + Brand Management
Sama Spread: Artisan Almond Cheeze
Charlotte
04.2015 - 03.2019
- Started as a brand ambassador and eventually moved into accounts management and business development.
- Acquired new accounts and developed relationships with local store owners and businesses.
- Collaborations, events, expos and other brand awareness opportunities.
- Generated and maintained excel spreadsheets for accounts, distribution, product supply and inventory.
- Scheduled and performed demos to increase brand awareness.
Regional Brand Builder
Tessemae's All Natural
08.2014 - 01.2015
- Held an integral role in the sales and growth of Tessemae's All Natural in the North-Atlantic/Greater Boston area. 37 Whole Foods Market stores and 2 Fresh Market locations.
- Managed a team of Demo Specialists/Brand Ambassadors as well as personally conducted in store demos.
- Developed close relationships with Whole Foods Demo Specialists and the Produce Department at numerous Whole Foods and Fresh Market Locations.
- Kept records of product skus and regional sales through Excel spreadsheets.
- Teamed up with individual marketing teams to generate fresh and innovative ways to display the product around the stores and to bring awareness to the brand.
Education
Bachelors - Biology
The University of North Carolina at Chapel Hill
Graduated -
Salem Academy: College Preparatory School
Skills
- Brand Development for Natural Food Brands and CPG Brands
- Account Management
- Merchandising & Marketing
- Sales
- Food Trends
- Market research
- Product launches
- Relationship building with customers and vendors
- Event planning
- Order management
- Brand promotion
- Territory expansion
- Custom content creation including digital and printed content
- Social media digital marketing
References
- Kristen Lineberry, Category Assistant Fresh Market, (910) 599-1577
- Cindy Rover, Owner of K Culture Ferments, (336)-503-7100
- Chris Romano, VP of Produce and Floral Fresh Market, (512) 552-1119
- Erica Thornburg, Owner of Extraordinary Snacks, (336)-391-8475
Timeline
Account Manager and Social Media
K Culture Ferments
02.2022 - Current
Category Assistant
The Fresh Market
09.2020 - 06.2021
Market Development Manager
Fresco Foods, Inc.
09.2019 - 08.2020
Account Management + Social Media + Start Up
Extraordinary Snacks
01.2019 - 06.2019
Brand Ambassador + Brand Management
Sama Spread: Artisan Almond Cheeze
04.2015 - 03.2019
Regional Brand Builder
Tessemae's All Natural
08.2014 - 01.2015
Bachelors - Biology
The University of North Carolina at Chapel Hill
Graduated -
Salem Academy: College Preparatory School