Cieara Johnston
Virginia Beach
Summary
Goal-oriented Marketing Expert & Store Manager with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision, and campaign enhancement. Prepared to bring 15+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
15
15
years of professional experience
Work History
Marketing Manager
Beatty Construction
04.2024 - Current
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
Service & Engagement Executive
Target
01.2020 - 04.2024
- Reviewed employee concerns and new opportunities to drive business strategies.
- Assessed and analyzed departmental budgets to find ways to minimize expenses and optimize profits.
- Assisted in employee appraisals, promotions and terminations based on performance reviews.
- Prepared annual data to determine metrics for operational performance.
- Interviewed, recruited and trained new onboarding candidates.
- Identified trends and assessed opportunities to improve processes and execution.
- Developed and maintained relationships with customers and suppliers through account development.
- Cross-trained existing employees to maximize team agility and performance.
Store Manager
Talbots
10.2018 - 01.2020
- Approved regular payroll submissions for employees.
- Maximized sales and minimized shrinkage through excellent customer service and adherence to standard practices.
- Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
- Set effective store schedules based on forecasted customer levels, individual employee knowledge, and service requirements.
- Reconciled daily sales transactions to balance and log day-to-day revenue.
- Offered hands-on assistance to customers, assessing needs, and maintaining current knowledge of consumer preferences.
- Exceeded sales goals and accomplished business objectives by inspiring staff and promoting target products.
Store Manager
DSW
05.2015 - 09.2018
- Assisted in recruiting, hiring and training of team members.
- Managed purchasing, sales, marketing and customer account operations efficiently.
- Assisted with hiring, training and mentoring new staff members.
- Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
- Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.
- Supervised creation of exciting merchandise displays to catch attention of store customers.
- Monitored daily cash discrepancies, inventory shrinkage and drive-off.
- Trained and guided team members to maintain high productivity and performance metrics.
- Implemented business strategies, increasing revenue, and effectively targeting new markets.
Store Manager
Cache
03.2010 - 02.2015
- Set effective store schedules based on forecasted customer levels, individual employee knowledge, and service requirements.
- Kept inventories accurate with daily cycle counts and regular audits to identify and resolve variances.
- Provided excellent customer service, promoting membership loyalty and increasing customer satisfaction rates.
- Managed inventory control, cash control, and store opening and closing procedures.
- Launched staff engagement, gender diversity and cultural programs in addition to robust reporting tool that increased operational quality.
- Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
- Scheduled employees for shifts, taking into account customer traffic and employee strengths.
- Raised property accuracy and accountability by creating new automated tracking method.
- Reduced operational risks while organizing data to forecast performance trends.
- Interacted well with customers to build connections and nurture relationships.
Education
High School Diploma -
Tidewater Community College
Virginia, VA06-2005
Skills
- Marketing campaign management
- Sales enablement
- KPI tracking
- Brand-building strategies
- Project management
- Customer acquisition
- Marketing analytics
- Staff management
Timeline
Marketing Manager
Beatty Construction
04.2024 - Current
Service & Engagement Executive
Target
01.2020 - 04.2024
Store Manager
Talbots
10.2018 - 01.2020
Store Manager
DSW
05.2015 - 09.2018
Store Manager
Cache
03.2010 - 02.2015
High School Diploma -
Tidewater Community College
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