Cynthia Cook Cunningham
Hampton
Summary
Dynamic General Manager and U.S. Military Veteran with a proven record of leading high-performing teams, driving operational excellence, and surpassing sales goals. Skilled in staff development, customer experience, and strategic problem-solving, with a mission-driven work ethic and the ability to thrive in fast-paced, high-accountability environments.
Overview
9
9
years of professional experience
Work History
General Manager
HOTWORX
05.2024 - Current
Leadership & Team Management
- Staff hiring, onboarding, and development
- Performance coaching & accountability
- Scheduling and labor management
- Conflict resolution & team motivation
- Lead generation & follow-up
- High-conversion sales techniques
- Membership upgrades & retention strategies
- Community outreach & local marketing
- Daily studio opening/closing procedures
- Ensuring session schedules run efficiently
- Maintaining HOTWORX brand standards
- Inventory & supply management
- Equipment safety checks and coordination with tech support
- Providing high-level member support
- Handling escalated issues professionally
- Building strong member relationships
- Ensuring studio cleanliness & session readiness
- Analyzing studio metrics (sessions booked, new member sales, EFT growth)
- Achieving monthly sales targets
- Tracking employee performance and productivity
- Reporting to franchise owners
- Social media posting & engagement
- Local business partnerships
- Event planning and outreach campaigns
- Maintaining consistent HOTWORX branding
- POS & membership management systems
- Cash handling and daily reconciliation
- Staff paperwork
- Email communication & professional correspondence
- Understanding of infrared heat benefits
- Familiarity with HOTWORX workout formats
- Ability to guide members through session selection
Lead Trainer Sales Associate
Hotworx
03.2022 - 08.2022
- Provided guidance and mentorship to new hires as they adjusted to their roles.
- Kept work area clean, organized and free of clutter at all times.
- Performed cleaning tasks, keeping store neat and organized.
- Handled customer complaints and inquiries in a courteous and efficient manner.
- Provided accurate information about products, prices and availability both in person and over the phone.
- Built relationships with potential customers by providing helpful advice on product selection.
- Utilized effective communication techniques to successfully close deals.
- Developed and maintained relationships with key customers to promote sales growth.
- Identified potential leads through networking events and social media platforms.
- Generated leads and maintained lists of prospective customers.
- Performed sales floor work, such as greeting and assisting customers, stocking shelves and taking inventory.
Military
US Navy
04.2017 - 04.2022
- Adapted quickly to changing operational environments by utilizing acquired knowledge effectively.
- Managed multiple tasks simultaneously during high stress situations by maintaining situational awareness.
- Assisted in the development of new tactics for more effective mission completion.
- Coordinated with ground personnel to ensure safe take-off, landing, and mission execution.
- Operated a wide array of military aircrafts including fighter jets, helicopters, and transport planes.
- Conducted preflight inspections to guarantee the aircraft was ready for operation prior to takeoff.
- Performed emergency procedures such as ejection or engine shut down when necessary.
Education
High School Diploma - Health Science
Tidewater Community College
Norfolk, VA01.2028
Skills
- Team Building
- Active Listening
- Positive Attitude
- Public Speaking
- Problem-Solving
- Critical Thinking
- Time Management
- Attention to Detail
- Conflict Resolution
- Dependable and Reliable
- Excellent Communication
- Goal-Oriented
Timeline
General Manager
HOTWORX
05.2024 - Current
Lead Trainer Sales Associate
Hotworx
03.2022 - 08.2022
Military
US Navy
04.2017 - 04.2022
High School Diploma - Health Science
Tidewater Community College