Dacia Scott
Hampton
Summary
Results-driven Marketing Communications Manager with a proven ability to address diverse needs through strategic relationship building and tactical execution. Successfully enhances engagement, leads cross-functional teams, and orchestrates cohesive strategies across multiple channels and platforms. Expertise in leveraging innovative approaches to drive brand visibility and foster collaboration, ensuring alignment with organizational goals. Committed to delivering impactful communications that resonate with target audiences and elevate brand presence.
Overview
13
13
years of professional experience
Work History
Director of Marketing and Communications
City Of Hampton
Hampton, VA
05.2024 - Current
- Developed and executed strategic marketing campaigns enhancing community engagement and awareness.
- Led cross-functional teams to coordinate public relations initiatives aligned with city goals.
- Oversaw digital communication strategies, improving online presence across multiple platforms.
- Managed city branding efforts, ensuring consistency in messaging and visual identity.
- Fostered partnerships with local organizations to enhance outreach and collaborative events.
- Analyzed market trends and community feedback to inform strategic communication decisions.
- Mentored staff in best practices for effective communication and marketing strategies.
- Evaluated campaign performance using advanced analytics tools to identify areas of improvement for future initiatives.
- Boosted audience engagement through the creation of compelling content for various communication channels.
- Managed public relations efforts, securing positive media coverage and enhancing company reputation.
- Produced high-quality video content for use in digital advertising initiatives, resulting in higher viewer retention rates.
- Streamlined internal communications processes, fostering a more collaborative and efficient work environment.
- Implemented social media strategies that grew online community engagement, ultimately leading to increased brand loyalty.
- Coordinated effective placements of media announcements, billboards and print ads for maximum effectiveness and exposure.
- Revitalized employee communications to better convey important information and boost morale.
MARKETING DEVELOPMENT MANAGER
City of Hampton
Hampton, VA
01.2019 - Current
- Develops and implements innovative marketing strategies to maximize the city’s brand exposure.
- Collaborates with cross-functional teams to develop and launch new marketing materials and campaigns, ensuring alignment with market needs and city objectives.
- Conducts market research and analysis to identify new opportunities to expand Hampton’s messaging and engagement.
- Establish relationships with city departments, community leaders, and businesses to increase outreach and engagement.
WEBSITE MANAGER
City of Hampton
Hampton, VA
01.2013 - 01.2019
- Collaborated with external and internal design team to create visually appealing and user-friendly website for the City of Hampton.
- Managed content and updates to ensure messaging was aligned with city objectives and provided a fresh and engaging user experience.
- Analyzed website analytics to make data-driven decisions for optimization.
- Developed and implemented SEO strategies to improve website visibility and traffic.
Education
Bachelors of Business Administration - Marketing
Strayer University
Washington, DCAssociate in Science - Business Administration
Thomas Nelson Community College
Hampton, VASkills
- Strategic planning
- Brand management
- Digital marketing
- Team leadership
- Budget management
- Relationship building
- Customer engagement
- Social media campaigns
- Marketing and data analytics
- Internal communications
- Website management
- Conducting email campaigns
- Media relations
- Web analytics
- Press releases
- Teamwork and collaboration
- Problem-solving
Timeline
Director of Marketing and Communications
City Of Hampton
05.2024 - Current
MARKETING DEVELOPMENT MANAGER
City of Hampton
01.2019 - Current
WEBSITE MANAGER
City of Hampton
01.2013 - 01.2019
Associate in Science - Business Administration
Thomas Nelson Community College
Bachelors of Business Administration - Marketing
Strayer University