Dan Cronin

Serves as the Sales Leader for continuing care lines of business to include Assisted Living, Memory Care, Short and Long Term Care. Experienced census growth in all areas of business to exceed budget by 12% first quarter 2026. Increase is a direct result of re-mapping strategy to fully integrate a transition plan for internal and external prospects. Effective team leader of a thriving team of Health Care Sales Associates and Sales Liaisons. Integrated a "one team" approach as a tool for optimized communication, coordination, unity and collaboration among core pillars of care, operations and sales/admissions. This integration plan has enhanced the admissions and transitions process greatly, actively assisted us in growing census and ensuring an optimal resident and family experience.

• Acively manages all lead sources and sales cycle through CRM database and lead-tracking reports.
• Creates and utilizes quarterly sales business development plan which highlights key areas related to sales efficiencies and community census growth.
• Plans and organizes strategic marketing events both in the community and on-site.
• Plans, schedules and initiates strategic business development throughout the geographic area to include area hospitals, skilled nursing and rehabilitation facilities, area chambers of commerce, area associations and complimentary organizations.
• Manages the new resident move-in process, ensuring that all the required documentation is collected and filed.
• Develops and delivers creative and strategic methods of leads to conversions.
• Represents and reinforces the community's brand reputation.
• Achieves all KPI areas to include business development, referrals, community tours, assessments and move-ins.

• Provided overall direction, leadership and oversight of operations, programs, staff, volunteers, fundraising, advocacy and finances for the organization.
• Provided leadership, guidance and direction to staff. Developed strategic operating, marketing and outreach plans.
• Collaborated closely with primary stakeholders and board members to achieve organizations mission and goals.
• Achieved member growth from 8 active members to over 40 within one year.
• Managed and optimized a SAMHSA grant that was awarded to Capital Clubhouse.
• Prepared and managed grant proposals from government and philanthropic sources.
• Actively managed all fundraising initiatives, private/organizational donors, and awarded grant funds. Capital Clubhouse has received over $400,000 in additional financial gifts and grant funds.

• Responsible for implementing chapter's strategic outreach and implementation plan, and volunteer-powered program delivery strategy, engaging with organizations to encourage community mobilization and supporting the chapter's health systems initiatives.
• Delivered multiple educational presentations to community members, supporters, caregivers and chapter constituents.
• Actively managed a team of over 60 volunteers to include community educators, support group moderators, events teams, and office/administrative support.
• Utilized and maintained CRM database to reflect KPI/Key metric data and tracking.
• Cross-collaborated with key pillars of the organization to include Development, Marketing/Communications/Events and fundraising initiatives.
• Reported directly to the Vice President of Programs and Services.