Daniel Tweardy
Richmond
Summary
Accomplished Product Marketing Manager with over 4 years of experience developing and executing go-to-market plans, delivering differentiated value propositions in sales collateral, conducting knowledge transfer and training sessions, and contributing core messaging for marketing tactics fulfillment. Utilizes extensive market and competitive intelligence to craft product messaging and streamline release management processes. Collaborates cross-functionally to boost adoption rates, optimize lead generation efforts, and enhance sales enablement assets. Brings a wealth of expertise to drive success in product marketing strategies.
Overview
8
8
years of professional experience
Work History
Product Marketing Manager
JUNIPER NETWORKS
07.2023 - Current
- Supervised team of 4 staff members; Led the development and establishing of our competitive intelligence program for our $4B WAN Business Unit
- Led the development of our WAN Win/Loss program to help enable sellers to compete at an optimal level in the field
- Produced impactful sales enablement assets, including presentations and case studies, that supported product launches and competitive wins.
- Conducted comprehensive competitive analysis to map the competitive landscape and identify differentiation opportunities against key players such as Cisco.
- Developed and executed a go-to-market strategy for the WAN business unit by leveraging market research and customer feedback, boosting sales enablement by 20% YoY.
- Communicated value and position to sales team and developed tools to support selling process.
- Planned new product external launch and release while managing cross-functional implementation of plan.
Cloud & Service Provider Product Marketing Intern
JUNIPER NETWORKS
05.2022 - 08.2022
- Developed competitive analysis and sales enablement materials addressing over 35 key FAQs on Cloud Metro security and sustainability, along with two decks detailing competitive landscape insights
- Authored over 15 engaging 3-minute influencer scripts that elevated awareness of Juniper's sustainable networking value and supported the product marketing roadmap
- Optimized website content for a major product launch, ensuring consistency with customer-centric messaging for a seamless user experience
- Assisted clients in finding various opportunities for success.
- Verified client adherence to service contracts via close monitoring.
E-Learning Consultant
YUANFUDDAO
07.2019 - 12.2020
- Designed and developed digital learning content for 500,000+ students nationwide, improving engagement and comprehension
- Produced, scripted, and acted in 5+ animated video lessons per week, integrating storytelling and interactive elements to enhance learning
- Optimized course structures by analyzing student performance data and refining content based on feedback.
- Collaborated with subject matter experts (SMEs) and instructional designers to improve the quality of e-learning materials
- Provided subject matter expertise on all courses, materials, and lesson plans for a team of 50+ English teachers, spanning grades K-12
Senior Teacher
EF ENGLISH FIRST
09.2017 - 06.2019
- Led a team of international educators, enhancing curriculum development and instructional quality.
- Developed and delivered 25+ weekly courses for students aged 3-16, fostering cultural exchange and language acquisition.
- Introduced data-driven performance tracking, optimizing teaching methods to improve student outcomes.
- Conducted training sessions for new teachers, improving classroom effectiveness by 15%.
- Implemented a consultative approach in training that streamlined curriculum adaptation.
Education
Master of Business Administration (MBA) - Marketing/Management
WASHINGTON UNIVERSITY IN ST. LOUIS, OLIN BUSINESS SCHOOL
05.2023
Bachelor of Science - Consumer Journalism
THE UNIVERSITY OF GEORGIA
Athens, GA05.2016
Skills
- Customer segmentation
- New product channels
- Product differentiation
- Competitive analysis
- Brand development & awareness
- Marketing campaign management
- Product awareness and visibility
- Sales pipeline management
- Strategic go-to-market planning
- Proficient in Hubspot, Microsoft Office Suite and Adobe Creative Suite
Timeline
Product Marketing Manager
JUNIPER NETWORKS
07.2023 - Current
Cloud & Service Provider Product Marketing Intern
JUNIPER NETWORKS
05.2022 - 08.2022
E-Learning Consultant
YUANFUDDAO
07.2019 - 12.2020
Senior Teacher
EF ENGLISH FIRST
09.2017 - 06.2019
Master of Business Administration (MBA) - Marketing/Management
WASHINGTON UNIVERSITY IN ST. LOUIS, OLIN BUSINESS SCHOOL
Bachelor of Science - Consumer Journalism
THE UNIVERSITY OF GEORGIA
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