DANIELLE BLAKE
Johnson & Johnson
Aldie
24
years of professional experience
Professional communicator with proven experience in strategic communication, media relations, and crisis management. Known for fostering strong team collaboration and achieving results in dynamic environments. Possesses skills in campaign management, stakeholder engagement, and content creation. Reliable, adaptable, and goal-focused.
Work History
Director, Global Oncology Communications
1 Year 4 Months- Led global communications and public affairs strategy for the J&J global oncology portfolio, with a focus on genitourinary (GU) cancers.
- Launched INLEXZO for bladder cancer in the U.S., developing the external narrative and coordinating cross-functional communications to support a successful first market introduction.
- Secured high-profile media coverage for the INLEXZO launch, including a feature on Emmy Award-winning Good Morning America, driving broad awareness and visibility among patients, healthcare professionals, and other key audiences.
- Developed strategic narratives and integrated communications programs that effectively translated complex oncology priorities into compelling stories, driving audience engagement.
- More than doubled media coverage of GU cancer data milestones at major medical meetings globally, including ASCO and ESMO.
- Advised senior leaders on communications strategy and stakeholder engagement, identifying opportunities to elevate Johnson & Johnson's voice in oncology communications.
- Partnered cross-functionally with global, regional, and U.S. teams to advance business priorities and engage key external stakeholders, enhancing overall reputation.
Director, Public Affairs
5 Years 1 Month- Led public affairs function for Johnson & Johnson MedTech, partnering across businesses and functions to enhance reputation with policymakers, health policy influencers, and other key stakeholders.
- Convened cross-functional, cross-business team of more than 100 SMEs to develop first-ever externally facing narrative for J&J MedTech, including organizational impact in innovation, health outcomes, and social responsibility: jnjmedtech.com/impact.
- Acted as primary contact for trade association relationships and communications, including AdvaMed and MDMA; developed strategic framework for global trade association conference presence, including new J&J MedTech booth and exhibit hall assets.
- Represented J&J MedTech on company-wide public affairs council and ESG/environmental sustainability working groups, ensuring J&J MedTech perspectives and initiatives are heard and considered.
- Oversaw budgets, workflow, and relationships with third-party consultants, agencies, and vendors.
Leader, Enterprise Global Public Affairs
1 Year 3 Months- Built trust in J&J among government, regulatory agency, and policy audiences and increase understanding of J&J's work and positions by balancing the external narrative through targeted, positive storytelling.
- Launched first-ever corporate digital engagement effort targeted at policymakers and health policy influencers globally.
- Increased awareness of and education around J&J’s multi-pronged approach to address COVID-19 in the U.S., Brussels, Paris, London, Canada and Brazil. U.S. Federal policy audiences exposed to the campaign showed higher levels of awareness of J&J’s COVID-19 efforts after viewing the campaign and were less likely to feel unfavorable towards J&J.
- Developed online thought leadership platforms and strategies for several Worldwide Government Affairs & Policy leaders with the goal of prioritizing deeper, more meaningful engagement with influential stakeholders.
- Served as key public affairs point person for Government Affairs & Policy teams in the U.S., EMEA and LATAM. Regularly drafted talking points, stakeholder letters, and other items to communicate J&J initiatives to government stakeholders
Director, Public Affairs
1 Year 2 Months- Executed strategic public affairs initiatives to raise BCBSA’s visibility and recognition as a health policy leader among key audiences.
- Managed day to day activities of $10 million advocacy campaign to communicate the unique value and leadership role the BCBS system plays in U.S. healthcare in order to shape the political and policy narrative surrounding the system.
- Launched online thought leadership platform, BCBSProgressHealth.com; Led content development strategy. Supported BCBSA presence at thought leadership events: CQ Roll Call Health Care Decoded, Congressional Hispanic Caucus Health Summit, Washington Post Health 202, and Aspen Health, among others.
- Provided writing and editing support for a wide range of public affairs communications deliverables including executive talking points, earned media materials, and blog posts.
- Managed team of social/earned media, website, and support staff.
Associate Vice President, Public Affairs
4 Years 8 Months- Led consumer-facing education campaign to communicate benefits of medical technology. More than doubled reach and effectiveness of the campaign leading to positive reputation and awareness of the industry and association.
- Managed alliance development efforts to enhance engagement with patient and provider communities.
- Developed thought leader opportunities for CEO and senior staff on policy priorities including speaking opportunities, events, and desk-side reporter briefings.
- Managed alliance development efforts specific to building broader engagement with the patient and provider communities.
- Supported member company PR teams in media and consumer outreach to elevate visibility of life-saving technologies.
- Managed AdvaMed Women’s Executive Network, an initiative promoting and cultivating female executive leadership across the medical technology industry, including a Leadership Circle of 15 medical technology company CEOs.
- Oversaw AdvaMed Women’s Executive Network, fostering female executive leadership in medical technology, including a Leadership Circle of 15 CEOs.
Corporate Communications Manager, Media Relations Program Administrator
9 Years 1 MonthCommunications Manager
2 YearsEducation
Bachelor of Science - Communication
Skills
Public Relations
Public Affairs
Brand Reputation
Thought Leadership
Campaign & Event Planning
Content Creation & Storytelling
Message Development
Digital/Social Media Engagement
Timeline
Director, Global Oncology Communications
Johnson & Johnson
01.2025 - 05.2026Read More
Director, Public Affairs
Johnson & Johnson MedTech
11.2020 - 12.2025Read More
Leader, Enterprise Global Public Affairs
Johnson & Johnson
08.2019 - 11.2020Read More
Director, Public Affairs
Blue Cross Blue Shield Association
06.2018 - 08.2019Read More
Associate Vice President, Public Affairs
Advanced Medical Technology Association (AdvaMed)
10.2013 - 06.2018Read More
Corporate Communications Manager, Media Relations Program Administrator
American Society of Clinical Oncology (ASCO)
09.2004 - 10.2013Read More
Communications Manager
URAC/American Accreditation HealthCare Commission, Inc.
09.2002 - 09.2004Read More
James Madison University
Bachelor of Science from Communication
Read More
AWARDS
2015 Telly Award, AdvaMed Lifetime Achievement Award video honoring medical technology pioneer and founder of Medtronic, Earl Bakken