Summary
Overview
Work History
Education
Skills
Timeline
Black Acheivers of Buffalo
Generic

Darren L. Martin

Chesapeake,VA

Summary

Dynamic sales leader with proven success at Audacy Inc, leveraging negotiation expertise and relationship selling to exceed targets. Expert in strategic planning and client relationship management, driving growth and securing loyalty. Mentored teams to achieve a 20% increase in sales, showcasing exceptional leadership and market insight.

Experienced with identifying market opportunities and developing strategic sales plans. Utilizes negotiation and relationship-building skills to drive business growth. Track record of leading successful sales teams and achieving consistent revenue targets.

Overview

2026
2026
years of professional experience

Work History

Senior Sales Executive

Audacy Inc
07.2001 - Current
  • Employed effective problem-solving techniques, increasing client satisfaction ratings.
  • Developed customized proposals that addressed specific client needs, ultimately securing their commitment and loyalty.
  • Exceeded sales targets by effectively managing a diverse portfolio of products and services.
  • Consistently monitored sales performance metrics, adjusting tactics as necessary to achieve desired results.
  • Utilized multiple marketing strategies to improve profitability.
  • Managed complex sales cycles, navigating various decision-makers within organizations to secure successful deals.
  • Leveraged strong negotiation skills to maximize profit margins while maintaining exceptional customer service standards.
  • Established long-lasting relationships with key clients through effective account management and consistent communication.
  • Facilitated relationships with target accounts through implementation of proven networking methods.
  • Created prospect rapport by approaching leads and cultivating strong business relationships through sales.
  • Conducted thorough market research to identify emerging trends, enabling proactive adjustments to sales strategies as needed.
  • Mentored junior sales executives, providing guidance on best practices and strategies for achieving success in the field.
  • Expanded market presence by pursuing lucrative leads and seeking to close deals.
  • Attained expert knowledge of industry competitors'' strengths and weaknesses, positioning our company''s offerings competitively in the marketplace.
  • Championed a customer-centric approach within the sales team, fostering an environment where client satisfaction was always prioritized.
  • Negotiated favorable contract terms for clients, ensuring mutually beneficial outcomes for both parties involved.
  • Delivered compelling presentations to prospective clients, showcasing the value of company offerings and driving business growth.
  • Managed digital marketing initiatives in accordance with consumer targets and needs.
  • Recognized and resolved compound problems that effected upper-level management and business initiatives.
  • Demonstrated products and features to customers, answered questions and overcame objections.
  • Shaped sales approaches to individual clients, facilitating relationships with customers and driving revenue to over $800,000.
  • Built diverse and consistent sales portfolio.
  • Greeted customers and offered assistance with selecting merchandise, finding accessories and completing purchases.
  • Contributed to event marketing, sales and brand promotion.
  • Collaborated with managers to provide customer feedback and recommend operational changes to meet emerging trends.
  • Consulted with businesses to supply accurate product and service information.
  • Prospected leads, scheduled meetings and converted targets into customers at 75% rate.

Senior Sales Associate

CBS Radio
  • Met or exceeded sales objectives on consistent basis to drive company growth.
  • Trained, coached, and mentored new sales associates for maximum performance.
  • Analyzed sales performance data to identify areas of opportunity and develop targeted strategies for improvement.
  • Cultivated a positive work environment that fostered collaboration among team members while also encouraging individual achievement goals.
  • Contributed towards strategic planning initiatives aimed at driving continuous improvement within the sales department's operations.
  • Trained new sales personnel on company policies, customer acquisition strategies and successful sales techniques.
  • Developed sales plans to increase market share, customer base and revenue.
  • Implemented effective marketing strategies for increased product exposure and customer engagement.
  • Developed a deep understanding of the company''s products and services to effectively communicate their benefits to potential customers.
  • Utilized CRM tools to track customer interactions, follow up on leads, and manage the ongoing development of client relationships.
  • Delivered exceptional customer service by addressing inquiries, resolving issues, and fostering long-term relationships with clients.
  • Negotiated contracts with clients that met both parties'' needs while maximizing profitability for the company.
  • Built relationships with customers and community to promote long term business growth.
  • Stayed current on company offerings and industry trends.
  • Maintained current knowledge of evolving changes in marketplace.
  • Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.
  • Met existing customers to review current services and expand sales opportunities.
  • Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
  • Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
  • Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
  • Contributed to event marketing, sales and brand promotion.
  • Monitored service after sale and implemented quick and effective problem resolutions.
  • Informed customers of promotions to increase sales productivity and volume.
  • Recorded accurate and efficient records in customer database.
  • Developed, maintained and utilized diverse client base.
  • Kept detailed records of daily activities through online customer database.
  • Negotiated prices, terms of sales and service agreements.
  • Consulted with businesses to supply accurate product and service information.
  • Selected correct products based on customer needs, product specifications and applicable regulations.
  • Manage 30 active account and reached and developed 10 self generated leads per week

Education

Bachelor of Science - Communication/Marketing

SUNY At Fredonia
Fredonia, NY
12.1982

High School Diploma -

Hutchison Central Techincal High School
Buffalo, NY
06.1978

Skills

  • Relationship selling
  • Negotiation expertise
  • Client relationship management
  • Sales development
  • Strategic planning

Timeline

Senior Sales Executive

Audacy Inc
07.2001 - Current

Senior Sales Associate

CBS Radio

Bachelor of Science - Communication/Marketing

SUNY At Fredonia

High School Diploma -

Hutchison Central Techincal High School

Black Acheivers of Buffalo

The Black Achievers Inc. of Buffalo, New York sponsors an Annual Awards Banquet in which businesses, civic and religious organization can recognize the accomplishments of individuals who make substantial contributions to their families, communities and places of employment. I spent the first 17 years out of colleges working is the field of broadcast communications. before leaving to continue my career in broadcast/digital communication in Virginia. I have maintain strong community relationships and business connections in the city, and still maintain a second home there.

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Darren L. Martin