DAVID IBRAHIM
Centerville
Summary
Performance-driven marketing professional skilled in creating marketing plans and leading successful product launches, promotions and development. Well-versed in SEO content creation, social media audience engagement and brand management.
Overview
5
5
years of professional experience
Work History
Marketing Specialist
NextMark Credit Union
04.2022 - Current
- Collected and analyzed data on customer demographics, preferences, needs and buying habits to identify potential markets and factors affecting product demand
- Devised and evaluated methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires and arranged to obtain existing data
- Conducted research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters and other professionals
- Sought and provided information to help companies determine position in marketplace
- Measured effectiveness of marketing, advertising and communications programs and strategies
- Attended staff conferences to provide management with information and proposals concerning promotion, distribution, design and pricing of company products and services
- Monitored industry statistics and followed trends in trade literature.
- Prepared reports of findings, illustrating data graphically and translating complex findings into written text.
- Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
- Collaborated with editorial and marketing teams to drive SEO in content creation and content programming.
- Worked with development team to properly implement SEO best practices on newly developed code.
- Reviewed and optimized client sites to improve keyword targeting URL strategies, website architecture and content.
- Edited and proofread content to confirm proper grammar, quality and consistency with AP style.
- Developed content for variety of topics, ranging from technical to lifestyle, for multiple websites.
Digital Banker
Burke & Herbert Bank
04.2021 - 04.2022
- Addressed customers courteously using suitable methods and problem-solving skills
- Delivered personalized customer service relating to questions and promptly resolved basic problems on customer accounts
- Utilized automated systems to log and retrieve call information.
- Updated and maintained database with accurate customer information and timely data entry
- Maintained knowledge of company products to provide helpful suggestions and recommendations to customers
- Maintained logs and documentation to detail key information regarding incoming and outgoing calls
- Provided account information to customers and explained bill service policies and customer rights.
United bank
11.2018 - 03.2021
- Monitored bank vaults to verify correct cash balances.
- Monitored bank vaults to ensure cash balances were correct.
- Received and counted daily inventories of cash, drafts and travelers' checks
- Entered customer transactions into computers to record transactions and issue computer-generated receipts
- Identified transaction mistakes when debits and credits did not balance
- Counted currency, coins and checks received, by hand and using currency-counting machine, to prepare them for deposit and shipment to branch banks and Federal Reserve Bank
- Carried out special services for customers, such as ordering bank cards and checks
- Resolved problems and discrepancies concerning customers' accounts
- Received checks and cash for deposit, verified amounts and checked accuracy of deposit slips
- Business Administration In Marketing In Marketing
- Northern Virginia Community college, annadale, va
Education
Bachelor Of Business - Marketing
George Mason University
Fairfax, VASkills
- Analytics and SEO
- Media relations
- Digital marketing
- Marketing and advertising
- Video File Editing
- Business Development
- SEO Optimization
- Concept Development
- Technical Writing
Languages
Arabic
Native or Bilingual
Timeline
Marketing Specialist
NextMark Credit Union
04.2022 - Current
Digital Banker
Burke & Herbert Bank
04.2021 - 04.2022
United bank
11.2018 - 03.2021
Bachelor Of Business - Marketing
George Mason University
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