DeAnna Marcotte
Event Manager
Gasburg
Summary
Strategic and results-driven International Events and Travel Leader with a proven track record of delivering high-impact event experiences, driving business growth, and shaping operational policies. Recognized for building strong cross-functional partnerships and leading seamless, end-to-end logistics across global markets. Combines clear cross-communication and collaboration with sales, marketing, and executive teams to drive performance and engagement.
Overview
21
21
years of professional experience
1
1
Certification
Work History
Director of Events
Key Communications
Stafford, VA
02.2017 - 06.2017
- Directed a team on the production of large-scale events (800+ attendees) by managing functions including site selection, scheduling, marketing, booking speakers, reservations, catering, volunteers, event logistics, a/v and follow-up.
- Led the show/conference team and collaborated with cross-functional departments including marketing, event managers, sales, and POC at venues.
- Negotiated vendor contracts to secure the best rates for hotel bookings, catering needs, a/v, meeting and exhibit space.
- Created budgets and tracked actual expenses to ensure deliverables were achieved according to parameters.
- Generated significant cost savings through efficient budget management and effective vendor negotiation tactics.
- Managed complex timelines and resource allocation for multiple concurrent projects without compromising quality or efficiency.
Event Specialist
ON24
Remote
03.2025 - Current
- Serve as a digital platform liaison and speaker manager. Support live and on-demand virtual events through platform setup, speaker coordination, and real-time troubleshooting. Lead speaker onboarding, rehearsals, and live support to ensure high-quality delivery. Monitor chat and Q&A to maintain engagement and content standards.
- Elevated guest satisfaction by addressing concerns promptly and professionally during events.
- Moderate 300+ live webcasts annually, supporting multi-day weekly programming.
Registration & Travel Specialist, Conference Services
American Association of Motor Vehicle Administrators
Arlington, VA
06.2017 - 07.2021
- Led all registration and travel logistics related for large-scale national events. Acted as the first line of approval for reimbursements, requests, & participation. Created and managed all registration websites and managed onsite registration processes and staff.
- Developed and implemented a comprehensive risk management and sustainability policy for all organizational events, setting new internal standards and ensuring regulatory alignment.
- Increased organizational flight volume with Southwest Airlines by over 11%, growing annual spend from $90K to $100K (2018–2019) and strengthening vendor partnerships.
- Recovered thousands of dollars in travel expenses in early 2020, proactively mitigating financial loss during mass event cancellations due to COVID-19.
- Spearheaded the transition from paper-based RFPs to the CVENT platform, creating a standardized, scalable process that improved efficiency and transparency across departments.
- Led the successful execution of the organization’s first fully virtual conference (2021), overseeing platform selection, vendor management, and stakeholder alignment.
Independent Meeting Consultant
American Express Meetings and Events
Remote
03.2015 - 02.2016
- Optimized enterprise meeting spend by leveraging American Express Meetings & Events global buying power, generating approximately 18% average cost savings while preserving contractual protections, service standards, and risk controls
- Managed client relationships through regular check-ins and updates on project progress.
- Assisted clients in navigating complex industry challenges with strategic recommendations.
- Conducted thorough market research and analysis, providing valuable insights for client decision making.
Global Meetings & Events Manager
ICOM (International Communications Association Network)
Remote
09.2004 - 02.2015
- Certified Meeting Professional responsible for full-cycle strategy and execution of international conferences, and association meetings. Oversaw complex logistics across 60+ countries, managed stakeholder relationships, and led digital transformation initiatives for global membership engagement.
- Led end-to-end planning and execution for international meetings, summits, and galas, including site selection, vendor negotiation, A/V production, F&B coordination, speaker booking and support, and on-site logistics.
- Managed event portfolios across 60+ countries, supporting 80+ member agencies while ensuring cultural relevance, regional compliance, and seamless attendee experiences.
- Built and directed cross-functional teams to deliver immersive events including off-site tours, networking dinners, and executive galas.
- Defined and managed six-figure budgets, consistently delivering under budget while maintaining high production quality.
- Boosted member engagement by 20% through a full redesign of the association’s newsletter and digital transition from print to HTML-based publication; served as editor, layout designer, and webmaster.
- Implemented scalable systems and SOPs to optimize event workflows, streamline registration, improve data accuracy, and elevate operational consistency across the association.
- Maintained and governed global membership database, ensuring accurate records, onboarding, and stakeholder communications.
- Collaborated with international vendors (venue managers, production crews, contractors, and stand designers) to ensure on-brand execution and flawless day-of coordination.
- Advised executive leadership as Secretary to the Board of Directors, supporting strategic initiatives, special projects, and long-range planning.
Education
Bachelor of Arts - Mass Communication (Emphasis: Radio, Television, Film); Minor: Journalism
California State University
Fullerton, CASkills
- Event & Vendor Management: Venue Sourcing, Contract Negotiation, Sponsorship Development, Vendor Relations, Registration website build and management
- Project & Process Management: Workflow Optimization, Budget Forecasting, Multi-Market Planning
- Business Operations: Business Development, Market Research, Cross-Functional Collaboration
- Leadership & Training: Volunteer Management, Staff Training, Team Development
- Analytics & Reporting: Data Analysis, KPI Tracking, Process Improvement
- Technology Proficiency: SAP/Concur, SharePoint, Microsoft Office Suite, Zoom/ON24/Webex/Teams, Trello/Asana, Slack
Certification
Certified Meeting Professional (CMP), CVENT Venue Sourcing Certification.
Timeline
Event Specialist
ON24
03.2025 - Current
Registration & Travel Specialist, Conference Services
American Association of Motor Vehicle Administrators
06.2017 - 07.2021
Director of Events
Key Communications
02.2017 - 06.2017
Independent Meeting Consultant
American Express Meetings and Events
03.2015 - 02.2016
Global Meetings & Events Manager
ICOM (International Communications Association Network)
09.2004 - 02.2015
Bachelor of Arts - Mass Communication (Emphasis: Radio, Television, Film); Minor: Journalism
California State University