Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Desiree Puller

Chantilly

Summary

Strategic digital content professional with 9+ years of experience creating, managing, and optimizing content across web, social, and mobile platforms for mission-driven organizations. Proven ability to translate complex information into accessible, engaging experiences for diverse audiences. Adept at cross-functional collaboration with designers, developers, curators, and communications teams to deliver high-impact digital storytelling. Skilled in content strategy, user experience, multimedia production, accessibility standards (WCAG), and performance analytics. Passionate about public education, cultural engagement, and amplifying institutional missions through thoughtful, audience-centered content.

Overview

9
9
years of professional experience
1
1
Certification

Work History

Senior Digital Communications Strategist

Airbus Americas
08.2021 - Current
  • Led development and implementation of multi-platform digital communication strategies across web, mobile, and social channels for a nationally recognized institution.
  • Directed a cross-functional team of content creators, UX designers, and developers to deliver cohesive messaging and user-focused digital experiences.
  • Oversaw governance of digital content standards, accessibility compliance (Section 508 / WCAG), and internal training for content contributors across departments.
  • Managed high-visibility digital campaigns tied to public exhibitions, press moments, and institutional anniversaries, increasing digital engagement by 40% year-over-year.
  • Served as digital liaison to executive leadership, translating business goals into actionable digital strategies and performance reports.

Content Manager / Producer

Four Seasons Hotels and Resorts
04.2018 - 08.2021
  • Produced digital multimedia (video scripts, image edits, copy) for exhibitions and events, increasing site visits by X%.
  • Curated multimedia assets and coordinated with vendors to ensure delivery on time and under budget.
  • Authored SEO-optimized web content, landing pages, and email campaigns.
  • Managed editorial schedule and content pipeline using Asana/Trello.
  • Developed and implemented content strategies enhancing brand visibility across digital platforms.
  • Led cross-functional teams to create cohesive marketing campaigns aligning with company objectives.

Digital / Web Content Specialist

The National Conference Center
09.2016 - 04.2018
  • Plan and execute digital strategies aligned with organizational goals, including editorial calendars and audience segmentation.
  • Develop and design web/mobile content — pages, articles, multimedia — collaborating with designers, developers, and subject-matter experts.
  • Use analytics tools (e.g., Google Analytics) to track performance, A/B test content, and optimize user engagement.
  • Manage content lifecycle: draft, edit, publish, update, and archive in CMS.
  • Coordinate across departments (marketing, PR, education, IT) to ensure consistent tone, branding, and accessibility compliance (WCAG).

Education

Communications / Journalism / Digital Media

Barry University
Miami, FL
06-2016

Skills

    Digital Strategy: Content planning, audience research, SEO

    Content Creation: Copywriting, multimedia scripting, video editing (Adobe Premiere/Final Cut)

    CMS: WordPress, Drupal, Sitecore

    Analytics: GA, content performance metrics, A/B testing

    Project Tools: Asana, Trello, Jira

    Collaboration: Adobe CC, Figma, Slack, cross-functional teamwork

    Standards: web accessibility (WCAG)

Certification

Google Analytics Certified

SEO Fundamentals (SEMrush Academy)

Adobe Certified Associate: Premiere Pro

Timeline

Senior Digital Communications Strategist

Airbus Americas
08.2021 - Current

Content Manager / Producer

Four Seasons Hotels and Resorts
04.2018 - 08.2021

Digital / Web Content Specialist

The National Conference Center
09.2016 - 04.2018

Communications / Journalism / Digital Media

Barry University

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