Summary
Overview
Work History
Education
Skills
Timeline
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Douglas Winters

Fairfax

Summary

Direct marketer with a proven track record at Membership Marketing Partners, adept at leveraging data for strategic planning and decision-making. Successfully enhanced segmentation targeting and identified new revenue streams, while fostering strong relationships across client and vendor teams. Skilled in critical thinking and utilizing advanced modeling techniques to drive marketing success.

Overview

38
38
years of professional experience

Work History

Vice President Analytics and Database Development

Membership Marketing Partners (PM Direct Marketing, PM Consulting)
10.1992 - Current
  • Collaborated with IT staff on direction and design for the rebuilding of client's internal and externally stored marketing databases.
  • Assisted in developing strategic initiatives to enhance segmentation targeting in the support of multiple marketing channels.
  • Supported senior leadership in analyzing market trends and defining revenue objectives.
  • Developed new revenue streams by identifying growth opportunities within existing marketing segments.
  • Utilized internally generated and externally sourced modeling to meet a wide range of differing objectives.
  • Was involved with multiple CRM system conversions by analysis converted data and reports.

Account Manager

Communications Data Services (CDS Global)
10.1987 - 10.1992
  • Managed client relationships, ensuring satisfaction and retention through proactive communication.
  • Developed strategic account plans to align services with client goals and objectives.
  • Collaborated with cross-functional teams to resolve issues and deliver tailored solutions for clients.

Education

Bachelor of Science - Business Management

Northwest Missouri State University
Maryville, MO
05-1987

Skills

  • Utilizing data to achieve objections
  • Develops relationships with staff at many levels across client and vendors
  • Decision-making
  • Critical thinking
  • Strategic planning

Timeline

Vice President Analytics and Database Development

Membership Marketing Partners (PM Direct Marketing, PM Consulting)
10.1992 - Current

Account Manager

Communications Data Services (CDS Global)
10.1987 - 10.1992

Bachelor of Science - Business Management

Northwest Missouri State University

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Douglas Winters