EDWARD ROGET
Midlothian
Summary
Senior retail sales leader with 13 years of progressive leadership at Ashley HomeStore, trusted to lead large, commissioned sales organizations and scale showroom performance. Proven record of doubling revenue, building high-accountability cultures, and driving sustained growth through KPI-driven execution. Experienced leading $12M+ operations and teams of 20+ associates while upholding the highest standards of ethics, brand execution, and customer experience.
Overview
19
19
years of professional experience
Work History
General Sales Manager / Sales Manager (Progressive Leadership Roles)
Ashley Furniture HomeStore
05.2013 - Current
- Led sales and operational execution across seven Ashley HomeStore locations, frequently selected to stabilize and elevate underperforming teams.
- Built, coached, and led commissioned sales teams of 20+ associates, emphasizing accountability, selling behaviors, and customer loyalty.
- Spearheaded sales strategies to exceed revenue targets and enhance customer engagement.
- Directly led the Colonial Heights showroom, growing annual revenue from $6M (2016) to $12M (2025), representing 100% total growth and ~8% Compound Annual Growth Rate.
- Oversaw a $12M annual operation, consistently delivering year-over-year growth through disciplined execution of sales strategy and merchandising standards.
- Utilized KPI dashboards and performance analytics to drive improvements in close rate, attachment, and overall sales productivity.
- Recruited, hired, onboarded, and developed high-performing sales talent; strengthened leadership bench and reduced performance volatility.
- Mentored junior managers in effective leadership practices, fostering a high-performance culture.
- Led daily sales execution and weekly coaching focused on product knowledge, selling skills, and total customer satisfaction.
- Served as a hands-on player-coach, modeling expected behaviors and accountability standards on the sales floor.
- Drove sales performance as highest-volume selling manager in 2019, surpassing $1 million in individual sales and achieving 100% of key performance indicators.
- De-escalated complex customer issues and ensured full compliance with corporate policies, safety standards, and ethical expectations.
Executive Administrative Assistant
Kincaid / Your Style Home Furnishings
01.2007 - 01.2013
- Supported retail and ecommerce operations, financial reporting, inventory and logistics coordination, customer engagement, social media presence, and recruiting support.
Education
Bachelor of Arts - Business Administration
University of Mary Washington
Fredericksburg, VA05-2014
Skills
- Leadership and Team Building
- Employee Motivation
- Team Development
- Budgeting and Finance
- Profitability Improvement
- Sales Leadership
- Sales Presentations
- Sales Coaching
- Sales Operations
- Customer service and retention
Leadership and team building
Employee motivation
Team development
Sales development
Budgeting and finance
Profitability improvement
Price structuring
Sales leadership
Training and coaching
Sales presentations
Pipeline maintenance
Competitive analysis
Goal setting
Sales training
Sales process optimization
Employee coaching
Revenue generation
Policy enforcement
Staff training
Sales coaching
Revenue development
Territory management
Key account retention
Sales operations
Sales analytics
Performance improvements
Core Leadership Strengths
- Revenue Growth & P&L; Accountability
- Commissioned Sales Leadership (20+ Associates)
- KPI & Performance Management
- Talent Development & Turnaround Leadership
- Customer Experience & Brand Execution
- Ethical, Hands-On Leadership
Timeline
General Sales Manager / Sales Manager (Progressive Leadership Roles)
Ashley Furniture HomeStore
05.2013 - Current
Executive Administrative Assistant
Kincaid / Your Style Home Furnishings
01.2007 - 01.2013
Bachelor of Arts - Business Administration
University of Mary Washington