Elena Barber
Williamsburg
Summary
Service-oriented Trade Sales Manager with more than 11 years of experience developing relationships and partnerships. Strategic and analytical with motivational leadership style and expertise in building new network connections, promoting products and expanding territories.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Vice President of Sales
Williamsburg Winery, VA
09.2019 - Current
- Developed short and long-term for On&Off trade sales strategies to gain market share, uncover new sales opportunities and increase revenue.
- Performed monthly sales forecasting and competitive analysis to determine best product and market performance levels and need for new product developments.
- Increased revenue by implementing effective sales strategies in sales cycle process from prospecting leads through close.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Researched sales opportunities and possible leads to exceed sales goals and increase profits.
- Grew sales and boosted profits, applying proactive new tier price strategies.
- Work with Distributor team on maintaining sales on actual accounts, maintain accurate inventory and wine order documentation.
- Work close with marketing company on branding, marketing campaign, social media, market analyses, market trends.
- Created additional revenue streams by introducing product to non profit organizations, banks, local services, museum etc.
- Crafted overall account sales strategies and coordinated activities of sales executives to achieve revenue goals.
On Premise Sales Manager
Williamsburg Winery
04.2011 - 09.2019
- Built relationships with customers and Williamsburg community to establish long-term business growth.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Managed accounts to retain existing relationships and grow share of business in VA.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Organized promotional events and interacted with community to increase sales volume.
- Prepared and implemented strategic growth plans for territory based on company goals and expectations.
- Built deep relationships with store managers, business owners and distribution partner sales teams by employing industry expertise and knowledge, retail strategies and sales tactics.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
- Identified opportunities for growth within Virginia and collaborated with Distributors sales teams to reach sales goal.
- Increased sales volume and expanded product line to new retailers, warehouse clubs and natural food chains.
Education
MBA - Business Management
Grenoble School of Business
Chisnau, Moldova (satellite School)05.2006
Criminal Law - International Law, Human Rights
University of Chisinau
Chisinau, Moldova05.2004
Skills
- On&Off trade sales, supplier experience
- Sales Development for Chain market and On premise accounts across VA
- Price Schedules
- Establishing Contacts
- Customer Trend Analysis
- Efficient Sales Transactions
- Partnership Marketing
- Retail Knowledge
- New Business Identification
- Regional Sales and Support
- Public Relations and Sales
Languages
Romanian
Native or Bilingual
Russian
Native or Bilingual
English
Full Professional
French
Elementary
Certification
WSET Level II
Timeline
Vice President of Sales
Williamsburg Winery, VA
09.2019 - Current
On Premise Sales Manager
Williamsburg Winery
04.2011 - 09.2019
MBA - Business Management
Grenoble School of Business
Criminal Law - International Law, Human Rights
University of Chisinau
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