Elizabeth Kincheloe
Richmond
Summary
With nearly three decades of experience in direct marketing and membership engagement programs for non-profit clients, this candidate brings a wealth of expertise in online applications. Their track record as a reliable and results-driven professional has allowed them to excel in fundraising and marketing. They are known for their calm presence, motivation, and ability to quickly master new skill sets. With a positive outlook and strong work ethic, they consistently deliver exceptional results.
Overview
29
29
years of professional experience
Work History
Senior Digital Marketing Manager
National Association of Music Educators
03.2025 - Current
- Execute and manage email marketing
- Work with and manage a team of writers, marketers, and other stakeholders to maintain consistent digital presence and messaging
- Identify, analyze, and measure trends and content to assess performance
- Create and maintain an editorial calendar to deliver targeted content
Senior Membership Marketing Manager
Trout Unlimited
10.2024 - 03.2025
- Lead contact in overseeing marketing plans, identifying target audiences, and define steps to engage constituents and move through the membership lifecycle
- Work with various departments to leverage content and offers across search, social, and other channels
- This was a part-time and temporary contract position
Account Director, Client Services
ROI Solutions, Inc.
05.2021 - 06.2024
- Senior, day-to-day contact for a portfolio of 8-12 clients
- Responsible for client satisfaction through delivering high quality services and by positioning ROI as a knowledgeable and strategic technology partner
- Served as lead contact with respect to overall relationship management and client deliverables
- Expanded existing client relationships by identifying areas of opportunity and offering solutions
- Wrote technical specs for client requirements and worked with internal teams to implement
- Provided oversight, guidance, and coaching to Client Services team members as needed
Strategic Account Executive, Major Markets
EveryAction
10.2018 - 05.2021
- Strategic sales executive with proven track record for driving new business and upsell opportunities in the public and nonprofit sector
- Seasoned talent in networking, canvassing, and resourcefulness in driving new business
- Well rounded in utilizing multi channel prospecting from cold calling to referrals
- Expert in building trust and credibility with customer centric communication
- Successfully closing sales opportunities that resolve customer pain points with creative and tailored solutions
- Well versed in managing Salesforce for tracking and reporting data
- Mentored and trained sales team on fundraising best practices
- Streamlined weekly reporting processes for executive leadership
- Developed consistent outreach cadence for partner program
Program Manager, Membership, Marketing and Online Community
American Industrial Hygiene Association
04.2017 - 08.2018
- Managed online engagement within AIHA's online member community by monitoring daily discussions, alerting staff to topic trends, informing users of features, daily training, and member support
- Assessed departmental initiatives within the Association to develop new and creative directives within the online community, working towards a more valuable, forward-thinking resource for members and staff
- Effectively implemented and tracked the marketing and communication strategy for membership growth and retention
- Defined and secured the newly created position of online community manager; leveraging the effectiveness of online membership communities
- Supported members of the Professional Community with projects related to volunteer engagement
- Developed and implemented fundraising strategy for the Foundation, with the overall objective of broadening reach and awareness of the Foundation
- Studied and received training on Higher Logic platform for 3 months
- Established strategy, created beta test group over 4 weeks
- Exceeded Higher Logic 90 day benchmarks by over 80% by adhering to best practices
Sr. Account Executive
The Lukens Company
08.2016 - 01.2017
- Served as primary client contact for TLC's largest account, National Committee to Preserve Social Security and Medicare, developing strategy and guiding the team to work towards client's marketing plan budgets for the FY
- Managed day-to-day processes with production, creative and copywriter to develop and implement direct marketing plans for complex DM program that mails approximately 20mm annually
- Collaborated with the digital team to establish consistent messaging and cohesiveness between online and DM programs
Consultant
AARP
02.2016 - 08.2016
- Worked within the membership department, developed strategies with the renewal team to maintain and grow the membership based on dashboard goals established annually
- Created decks of testing strategies for historical purposes, managing job flow from creative to in the mail, attending meetings for the purpose of discuss data analysis and reports based on past performance
- Developed workflow guidelines for Integrated Renewals; specifically, implemented Smart Messaging strategies to integrate within newsletters and other communication efforts to AARP members
Fundraising Consultant
Self-Employed
09.2015 - 01.2016
- Assisted Mal Warwick Donordigital with various fundraising support including; copy editing, creating and proofing budgets, overseeing project managers day-to-day operations, writing instructions and creating schedules for donor development programs
Executive Media Strategist
Infogroup
10.2010 - 09.2015
- Developed fully forecasted direct marketing campaigns for new and existing clients in the nonprofit industry designed to help clients grow their donor files
- Specialized in offline/online strategy, creative direction, campaign management, database & modeling, and competitive research by creating solutions that were implemented on time and within budget
- Evaluated trends continuously in the direct marketing industry to provide clients with innovative solutions to market opportunities by conducting statistical analysis of clients' house files and market expansion
- Provided guidance, support, and direction to colleagues when onboarding a new client
Senior List Broker
Carol Enters List Company, Inc.
10.2002 - 10.2010
- Consulted directly with over 50 nonprofit organizations annually to determine schedules and list planning for future prospecting; orgs represented Progressive, Environmental, Health, Arts/Culture, Jewish, Relief and Human Services markets
- Analyzed results from past performance to develop informed list plans and projections ranging in volumes from 50,000 up to 2,000,000 while updating clients on innovative technologies and techniques to allow them to make the smartest list planning decisions
- Interviewed, hired, trained and managed staff
- Provided direct support to owner on issues relating to staff development and growth of the company
Director, Site Development & Training
L.A. Associates - BidToPrint.com
10.2000 - 10.2002
- Worked exclusively with owner and President to develop and market website to prospective print buyers and vendors
- Applied expert knowledge of print production, wrote web content, created a training manual, as well as guided and managed website developers to build an online bidding system
- Trained all users of the site with one-on-one as well as group training sessions as well as ongoing interaction to field questions and offer support to users
Team Leader
L.A. Associates Production Solutions
08.1998 - 10.2000
- Managed effectively a staff of three in executing successful direct mail programs for a multitude of nonprofit clients including, but not limited to, appeals, renewals, lapsed, event materials, premiums, and acknowledgements
- Responsible for the day-to-day operations of clients' direct mail programs, including creating accurate project budgets and schedules
- Hired, trained, evaluated and supervised staff, with a focus on the development of effective time management and professional skills for further career advancement
- Worked closely with fellow Team Leaders to monitor company income and cash flow relative to my team client roster
Project Manager
L. A. Associates Production Solutions
08.1996 - 08.1998
- Managed the direct mail process, including data processing, printing, personalization, and mail shop for multiple nonprofit organizations
- Reduced production costs and enhanced program efficiencies to improve profitability, including utilizing new industry technologies
- Rewarded with production projects based on competitive bidding and skillful negotiation
- Worked with the Software and Web Development Team to identify and maximize efficiencies in systems used by project managers and vendors
Education
Bachelor of Arts - Psychology
Radford University
Radford, VASkills
- Salesforce
- Higher Logic
- ACGI (AMS/CRM)
- Microsoft Office Suite
- Basic HTML
- SQL Familiarity
- Marketing campaign management
- Cross functional leadership
- Stakeholder management
- KPI tracking
Affiliations
- Direct Marketing Association of Washington (DMAW), 1998
- Direct Marketers Fundraising Association (DMFA), 2002
Summary Of Qualification
- Highly successful membership, fundraising, and marketing executive with nearly 30 years of expertise in direct marketing and membership engagement programs for non-profit clients, specializing in online applications.
- Motivated and quick study mastering new skill sets, proven through statistical benchmarks that exceeded best practice goals throughout training, launch, and management of an online community.
- Positive outlook with strong work ethic to contribute to the overall mission of an organization by easily creating connections in order to establish effective online engagement, train members and staff, analyze data, and provide strategic solutions to increase membership retention.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Full TimePart TimeContract WorkWork Location
RemoteHybridImportant To Me
Work-life balanceCompany CultureHealthcare benefitsWork from home optionPaid time offTimeline
Senior Digital Marketing Manager
National Association of Music Educators
03.2025 - Current
Senior Membership Marketing Manager
Trout Unlimited
10.2024 - 03.2025
Account Director, Client Services
ROI Solutions, Inc.
05.2021 - 06.2024
Strategic Account Executive, Major Markets
EveryAction
10.2018 - 05.2021
Program Manager, Membership, Marketing and Online Community
American Industrial Hygiene Association
04.2017 - 08.2018
Sr. Account Executive
The Lukens Company
08.2016 - 01.2017
Consultant
AARP
02.2016 - 08.2016
Fundraising Consultant
Self-Employed
09.2015 - 01.2016
Executive Media Strategist
Infogroup
10.2010 - 09.2015
Senior List Broker
Carol Enters List Company, Inc.
10.2002 - 10.2010
Director, Site Development & Training
L.A. Associates - BidToPrint.com
10.2000 - 10.2002
Team Leader
L.A. Associates Production Solutions
08.1998 - 10.2000
Project Manager
L. A. Associates Production Solutions
08.1996 - 08.1998
Bachelor of Arts - Psychology
Radford University
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