Emily Dryfoos

• Built and led an enterprise-wide events capability supporting multiple business units without dedicated event resources
• Managed high-volume B2B events, executive meetings, stakeholder engagement programs, and cross-functional initiatives in fast-paced environments
• Directed end-to-end event planning and logistics including venue coordination, vendor management, communications, travel coordination, budgets, registration processes, and execution oversight
• Partnered with leadership, operations, marketing, finance, procurement, and external vendors to align event objectives and ensure seamless execution
• Developed event workflows, planning tools, and operational processes to improve execution consistency and stakeholder visibility
• Managed event budgets, forecasting, invoice reconciliation, and vendor oversight to ensure financial accountability and operational efficiency
• Led post-event reporting and feedback analysis to identify opportunities for continuous improvement and stronger engagement outcomes

• Partnered with Operational Excellence teams to redesign workflows and improve cross-functional coordination and execution efficiency
• Implemented KPI dashboards, tracking systems, SOPs, and governance frameworks supporting enterprise-wide operational consistency
• Led vendor strategy and resource management initiatives that improved efficiency and strengthened operational oversight

• Led portfolio-wide B2B engagement strategy and event execution supporting leasing, stakeholder engagement, executive visibility, and brand positioning
• Managed $4M+ event and operational budgets including forecasting, allocation, vendor management, and financial reporting
• Developed and launched a $500K Experience Center, overseeing programming strategy, operational planning, and execution standards
• Directed high-profile executive and stakeholder events involving external partners, regional organizations, tenants, and business leaders
• Built strategic partnerships with Amazon, Washington Business Journal, and regional organizations to support engagement and business development initiatives
• Collaborated cross-functionally with marketing, leasing, operations, and executive leadership teams to align messaging, priorities, and execution
• Implemented post-event analytics and reporting processes to improve ROI measurement and engagement effectiveness

· Led portfolio-wide engagement initiatives, customer-facing programs, executive events, and stakeholder experiences across an 11.5M SF commercial portfolio

· Supported high-profile stakeholder engagement efforts tied to Amazon HQ2 and the transformation of National Landing

· Designed and executed broker, investor, tenant, and community engagement programs supporting leasing activity and market visibility

· Managed simultaneous large-scale programs and rapid-response initiatives in high-visibility environments with compressed timelines

· Coordinated vendors, communications, event logistics, and stakeholder engagement across multiple concurrent initiatives

· · Transitioned engagement programming to digital platforms during COVID-19 to maintain continuity and stakeholder connection

· Led marketing and engagement programs supporting leasing and tenant experience across $250M portfolio

· Managed cross-functional initiatives including events, campaigns, and stakeholder communications

· Coordinated vendor partnerships, budgets, and execution of portfolio-wide marketing initiatives

· Supported repositioning strategy that improved leasing performance and market visibility

· Executed marketing, event, and engagement programs supporting commercial real estate leasing initiatives

· Coordinated logistics, vendors, and communications across multi-stakeholder campaigns

· Supported broker engagement and promotional initiatives driving leasing activity and market awareness

Assisted in delivery of events ranging from small stakeholder programs to large-scale activationsApplied large-scale event management, marketing, and business development expertise to drive strategic vision and solve organizational problems through keen decision-making.

• Orchestrated events for 12–1,200 guests with $1K–$150K budgets, leading brand promotion strategy supporting internal and external clients.
• Led event design, conception, production, and performance to enhance guest experience and brand engagement.
• Effectuated higher conversion and leasing percentages in competitive market by pioneering high-profile broker outreach program that included trips and event excursions.
• Spearheaded event logistics for 4 opening celebrations, drawing over 400 architects and stakeholders to Crystal City.
• Generated brand-building buzz, resulting in 75 new tenants from promotional campaign inviting commercial brokers to attend 2012 London Olympics.
• Developed high-quality marketing materials consistent with brand strategy, established image, and market position.
• Completed 145 deals totaling 2 million square feet of space, demonstrating success in a challenging market.
• Managed real estate portfolio valued at $1.5 million, overseeing lease agreements and tenant relations.