Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Emily Payabyab

Alexandria

Summary

Results-oriented marketing professional with history of driving brand growth through innovative strategies and effective team leadership. Recognized for ability to adapt to changing market conditions and deliver consistent results. Valued for strong collaborative skills and commitment to achieving high standards.

Overview

6
6
years of professional experience

Work History

Social Media & Digital Content Specialist

ALX Community
06.2023 - Current
  • Developed and executed social media campaigns and content calendars to support organizational pillars, thought leadership, and fundraising initiatives.
  • Created and managed three or more weekly promotional graphics, videos, and digital brochures using Canva and Adobe, ensuring brand alignment and audience engagement.
  • Implemented Cloud Campaign to streamline content creation, review workflows, and scheduling, improving efficiency and consistency.
  • Achieved measurable growth since June: Instagram views up 30%, interactions up 200+, and followers increased by 50 through strategic posting and engagement tactics.
  • Monitored analytics (Google Analytics, Meta Insights) and adjusted strategies to optimize reach and engagement.

Assistant Community Specialist

ALX Community
08.2022 - Current
  • Supported community engagement initiatives through event promotion, social media updates, and partner outreach.
  • Assisted in planning and coordinating programs to align with organizational goals and community needs.

Event Supervisor

ALX Community
08.2022 - 07.2023
  • Oversaw planning, setup, and execution of community events to ensure a high-quality attendee experience and brand consistency.
  • Coordinated logistics with vendors, volunteers, and staff to deliver events on time and within budget.

Creative Intern

Rocket Pop Media
09.2019 - 12.2019
  • Designed social media graphics for nonprofit clients including Rick Sharp Alzheimer’s Foundation and Pediatric Partners of Virginia.
  • Contributed to a strategic marketing plan for Shurm Homes, supporting brand positioning and outreach.

Education

B.S. - Mass Communications

Virginia Commonwealth University
05.2020

Skills

  • Social Media Strategy & Campaign Execution
  • Canva, Adobe Creative Suite
  • Cloud Campaign, familiarity with Sprout Social & Hootsuite
  • Google Analytics, Meta Insights
  • Content Calendar Management
  • Audience Segmentation & Targeted Messaging
  • Fundraising Content Creation
  • Community Engagement Strategy
  • Digital Signage (Enplug)

Timeline

Social Media & Digital Content Specialist

ALX Community
06.2023 - Current

Assistant Community Specialist

ALX Community
08.2022 - Current

Event Supervisor

ALX Community
08.2022 - 07.2023

Creative Intern

Rocket Pop Media
09.2019 - 12.2019

B.S. - Mass Communications

Virginia Commonwealth University

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