Eugene Panchenko

Company Overview: DrinxMarket is the 2nd largest liquor store by floor space and sales volume in Prince George’s County, MD, featuring a 7,000 sq.ft. sales floor and 6,000 sq.ft. warehouse. A top-5 seller of tequila and cognac statewide, it pioneered liquor delivery in the county and operated a drive-thru, store pickup, and low-price strategy on leading national brands.

• Directed day-to-day operations across retail, warehouse, and delivery units; managed a 20-person team.
• Standardized operations to enhance accountability, improve workflow, and boost cost-efficiency.
• Oversaw cash handling, daily register balancing, reconciliation audits, and discrepancy investigations.
• Launched and managed compliant liquor delivery services, including license acquisition and SOP development.
• Supervised recruitment, terminations, scheduling, and auditing of work hours; aligned practices with labor laws.
• Led hands-on training programs for team leaders, stockers, drivers, and security, reinforcing performance standards.
• Built customer service protocols, addressed complaints, and resolved disputes to maintain high satisfaction rates.
• Coordinated with law enforcement and insurance companies for incident reporting, claims, and court filings.
• Curated in-store promotions, tastings, and discount events aligned with seasonal sales objectives.
• Successfully transitioned store ownership by onboarding and training new leadership.

• Redesigned warehouse layout and replenishment flow to improve inventory turnover and space usage.
• Implemented merchandising and product placement standards using shelf schematics and store planograms.
• Devised and executed clearance strategies for overstock and discontinued items.
• Led inventory reviews using an assortment matrix to match demand trends and optimize stock mix.

Company Overview: WinePoint is a fast-growing retail chain and importer-distributor of alcohol in Kyiv and surrounding regions. With an average store size of 1,200 sq.ft., it prioritized private-label and own-import wines and spirits, supported by on-staff sommeliers and a boutique interior concept to enhance customer experience. Ukrainian regulations allow integrated import, distribution, and retail operations, which the company fully leveraged.

• Scaled the company from 3 to 23 stores and expanded the workforce from 10 to 74+.
• Managed operations spanning retail, wholesale, online sales, and proprietary alcohol import logistics.
• Directed market analysis, lease negotiations, and site selection for all new store developments.
• Oversaw store design, construction, and zoning; ensured alignment with branding and customer flow logic.
• Built international supply partnerships across Europe, Africa, Australia, and New Zealand.
• Structured end-to-end import channels, resolving customs, compliance, and supplier agreements.
• Developed training and onboarding systems to support rapid workforce expansion and performance evaluation.
• Championed brand marketing, regional promotions, and cross-channel sales activations.
• Ensured HACCP-compliant procedures across product categories and implemented standardized operational systems.

Company Overview: Disna is one of Ukraine’s largest alcohol importers and distributors, moving over 15 million bottles annually. Its portfolio emphasizes proprietary brands sourced from producers across the Americas, Europe, Africa, and Oceania. Its reach spans from corner stores to nationwide hypermarkets.

• Monitored the implementation of qualitative and quantitative performance indicators across assigned territories.
• Oversaw and coordinated the work of territorial managers to ensure alignment with company goals.
• Led regular distributor product trainings to support sales and brand knowledge.
• Fostered strong team engagement to promote motivation, retention, and performance.
• Engaged with associates and stakeholders to resolve concerns and drive solution-oriented outcomes.
• Managed team KPIs by analyzing performance data and implementing ongoing improvement strategies.

• Managed strategic B2B alcohol sales to major national grocery and retail chains.
• Customized brand positioning and promotional strategies based on retail channel analysis.
• Negotiated contracts, tracked KPIs, and developed account plans aligned with volume growth goals.
• Strengthened product visibility and executed long-term promotional campaigns in-store.