Faith Wilson
Arlington
Summary
Experienced in digital media, email marketing, and implementing client strategies for successful ROI. Recognized for attention to detail and collaborative leadership. Proficient in contract management and client relationship building. Skilled in working under pressure and adapting to new situations to enhance organizational brand.
Overview
6
6
years of professional experience
Work History
Manager
TMA Direct
03.2025 - Current
- Built client relationships by responding to inquiries, identifying and assessing clients' needs, resolving problems, and following up with potential and existing clients.
- Idefined clear targets and objectives and communicated to other team members.
- Oversaw operations and provided corrective feedback to achieve daily and long-term goals.
- Successfully net over 4 million in client revenue for 2024 fiscal year.
- Managed over 250+ individual clients simultaneously for product lifecycle development.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
Associate
Targeted Victory
08.2022 - 02.2025
- Promoted as head of quality assurance. Managing different contracts through various email service providers.
- Overseeing day-to-day functions through fundraising, deliverability, and marketing metrics to elevate our client's reach.
- Building reports and analyzing the current climates of digital marketing to gain better ROI.
- Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.
Analyst
Targeted Victory
11.2021 - 07.2022
- Devised and implemented processes and procedures to streamline operations.
- Utilized data visualization tools to effectively communicate business insights.
- Executed audience selection criteria by uploading audience lists and creating audience queries within marketing automation tool.
Teacher Assistant
Michigan State University
05.2019 - 05.2021
- Delegating assignments, grading papers, teaching curriculum, and building the rubric of how such class (Media Sales) is coordinated.
Intern
Political Campaign
05.2020 - 11.2020
- Wrote and created client service content for the 2020 presidential campaign. Worked closely with congressional races as well and was asked to stay on through the cycle. Build strong research and analytical skills with the ability to adapt to the changing political climate.
Education
Bachelor of Science - Advertising Management
Michigan State University
East Lansing, MI12.2022
Skills
- Google Analytics
- Microsoft Office Applications
- Coding HTML Background
- Highly Detailed
- Online fundraising
- Time Management
- Competitive analysis
- Exceptional communication
- Proficient in Salesforce Marking Cloud
- HubSpot Inbound Marketing Certified
Websites
Timeline
Manager
TMA Direct
03.2025 - Current
Associate
Targeted Victory
08.2022 - 02.2025
Analyst
Targeted Victory
11.2021 - 07.2022
Intern
Political Campaign
05.2020 - 11.2020
Teacher Assistant
Michigan State University
05.2019 - 05.2021
Bachelor of Science - Advertising Management
Michigan State University
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