Giorgi Yakobashvili
Arlington,VA
Overview
9
9
years of professional experience
Work History
Programmatic Trader
MIQ Digital
06.2022 - Current
- Trade a book of 50-60 accounts monthly with $20-30mm in revenue annually at a margin of 45% or better for past 16 months across 6 DSPs.
- Won Trader of the Year in 2023 for outstanding service to clients by exceeding performance goals and benchmarks and providing outstanding reporting and insight based on the campaign data.
- Won over $1mm in incremental budget last year with $600k in Q4 2023 alone playing key role in reaching Mid-Atlantic region revenue goal.
- Closed out book of business at 60% margin for Q4 contributing to exceeding US margin goal and MA region holding the top spot for margin throughout the quarter.
- Contribute as a Trading lead to the wider team by creating DSP specific templates for best campaign execution, testing new strategies and implementing new products.
- Responsible for trading 2 of the region's largest accounts exhibiting excellence in trading and execution of reporting, recommendations and post-campaign insights.
- Go-to Trader within Pods for strategizing RFPs, pricing Channel CPMs and responding to ad-hoc client questions/requests.
Digital Marketing Strategist
Federa
02.2022 - 05.2022
- Oversaw and advised on all digital marketing campaigns for Paid Search and Facebook ads.
- Created and managed Paid Search and Facebook Ads campaigns to promote Federa's new services increasing leads by 400%.
- Ran email lead nurture campaigns to convert leads to home sellers with Federa.
Project Manager
Aeros
01.2021 - 12.2021
- Coordinated engagement with UN World Food Program (WFP) and negotiated potential acquisition of Aeros' zero emission cargo airship for WFP's humanitarian missions globally resulting in Technical Cooperation Agreement (TCA) between WFP and Aeros
- Liaised with Aeros, WFP and the US Congress resulting in a letter to Congress to explore possible partnerships and funding for integration of Aeros' airships into humanitarian operations
- Succeeded in capturing Congress' interest in developing Aeros airship for domestic use and corresponding language was included in Department of Energy's Energy and Water Appropriations Bill for 2022.
Digital Marketing Manager
Federa
01.2019 - 12.2020
- Developed and oversaw all digital marketing and customer acquisition strategies for Paid Search increasing conversion rate by 300%
- Directed content strategy for email marketing campaigns (drip campaigns, monthly newsletter, direct-email marketing)
- Performed on-page and content SEO and conducted keyword research, gap analysis, and competitor analysis to inform content strategy.
Compliance Analyst, Investigations
VEON
02.2016 - 12.2018
- Redesigned Case Management System (CMS) to align KPIs for investigators with company standards.
- Streamlined and customized data entry and case triage process.
- Improved overall case resolution time by 40% and facilitated 70% reduction in investigations backlog.
- Analyzed data from CMS database to create dashboards for VEON's 12 operational companies to track progress and aging of local investigations.
AML Compliance Analyst
Navigant
09.2014 - 01.2016
- Reviewed and evaluated transactions for suspicious activity and red flags.
- Identified data anomalies and trends that could implicate potential money laundering, fraud, terrorist financing or sanctions violations.
- Conducted investigative due diligence on individuals and companies to determine association/non-association with organized crime and criminal organizations.
Education
B.A. in Political Science and Russian Studies (Double Major) -
Vassar College
Poughkeepsie, NY05.2014
Skills
- Programmatic: Xandr, DV360, TradeDesk, Amazon DSP, Roku DSP, Yahoo DSP,Youtube TV, Strategic Trading, Post-Campaign/Campaign Reporting and Insights
- Digital Marketing: Google Ads, Bing Ads, Facebook Ads, MailChimp, Unbouce, SEMRush, Moz
- Data Analytics: Excel, Google Analytics, Google Data Studio
- Languages: Fluent in English, Russian, Georgian (native); proficient in interpreting and translation
- Writing: Content, Technical, Academic, Copywriting
Timeline
Programmatic Trader
MIQ Digital
06.2022 - Current
Digital Marketing Strategist
Federa
02.2022 - 05.2022
Project Manager
Aeros
01.2021 - 12.2021
Digital Marketing Manager
Federa
01.2019 - 12.2020
Compliance Analyst, Investigations
VEON
02.2016 - 12.2018
AML Compliance Analyst
Navigant
09.2014 - 01.2016
B.A. in Political Science and Russian Studies (Double Major) -
Vassar College
Similar Profiles
Nishant KakarNishant Kakar
VP Product(US) at MiQ DigitalVP Product(US) at MiQ Digital
TRACEE HATCHERTRACEE HATCHER
Programmatic Trading Assistant at MIQ DigitalProgrammatic Trading Assistant at MIQ Digital
Amie AndersonAmie Anderson
Senior Account Manager at MIQ DigitalSenior Account Manager at MIQ Digital