Grayson Crow
Chesapeake,VA
Summary
Dynamic and detail-oriented healthcare professional with hands-on experience leading digital initiatives across hospital websites and marketing platforms. Skilled in managing web content lifecycles, coordinating cross-functional teams, and using data insights to improve user experiences. Strong background in health services administration, digital communications, and stakeholder collaboration. Eager to bring a product-driven mindset to improve tools, services, and workflows that impact patients and teams alike.
Overview
7
7
years of professional experience
Work History
Communications Specialist
Chesapeake Regional Healthcare
05.2023 - Current
- Lead content and functionality management across six hospital websites, ensuring accuracy, accessibility, and relevance.
- Oversee web redesign initiatives by gathering stakeholder input, aligning with vendor teams, and guiding UX/UI improvements.
- Use Heap Analytics and SEO best practices to assess user behaviors and inform digital strategy decisions.
- Own Smartsheet project dashboards to track milestones, approvals, and delivery timelines across communications initiatives.
- Produce weekly internal newsletters and manage social media campaigns, increasing engagement by 35%.
- Partner with clinical, marketing, and IT teams to align projects with organizational goals and patient-first thinking.
Admissions Host
James Madison University Office of Admissions
01.2022 - 05.2023
- Supported team operations by creating forms, organizing documentation, and communicating across internal departments.
- Acted as a liaison between student staff and administrators, streamlining information sharing and task delegation.
Lead Student Assistant
James Madison University Office of Residence Life
01.2021 - 05.2023
- Delivered key information about JMU programs and campus life to prospective students and families.
- Created and organized materials for admissions events and managed registration processes.
Team Leader
Carvel Ice Cream Store
06.2018 - 08.2020
- Served customers in a fast-paced environment by preparing sundaes, cakes, and other desserts.
- Operated cash register, handled transactions, and ensured excellent customer service.
- Maintained cleanliness and organization of the store to meet health and safety standards.
Education
Bachelor of Science - Health Services Administration, General Business
James Madison University
Harrisonburg, VASkills
- Product Management & Strategy
- Cross-functional Collaboration
- Roadmapping & Feature Planning
- Digital Project Ownership (Smartsheet)
- UX & Web Optimization
- Website Experience Enhancements
- SEO & Analytics (Heap, PressGaney)
- Iterative Content Development
- WordPress, Drupal, Pantheon
- Sprout Social, Meta Business Suite, HubSpot
- Google Suite, Microsoft Office
Timeline
Communications Specialist
Chesapeake Regional Healthcare
05.2023 - Current
Admissions Host
James Madison University Office of Admissions
01.2022 - 05.2023
Lead Student Assistant
James Madison University Office of Residence Life
01.2021 - 05.2023
Team Leader
Carvel Ice Cream Store
06.2018 - 08.2020
Bachelor of Science - Health Services Administration, General Business
James Madison University
Similar Profiles
Amanda BeasleyAmanda Beasley
Magnet Program Director at Chesapeake Regional HealthcareMagnet Program Director at Chesapeake Regional Healthcare
Megan Thigpen-RossMegan Thigpen-Ross
Patient Care Technician at Chesapeake Regional HealthcarePatient Care Technician at Chesapeake Regional Healthcare
Rosario JARDINRosario JARDIN
Physical Therapist at Chesapeake Regional Healthcare Home and Sup(CRMC)Physical Therapist at Chesapeake Regional Healthcare Home and Sup(CRMC)
Antoinnette RodgersAntoinnette Rodgers
Receptionist/Medical Records Specialist at Portside Health and RehabReceptionist/Medical Records Specialist at Portside Health and Rehab
Kayla BrownKayla Brown
Hospital Corpsman Third Class at United States NavyHospital Corpsman Third Class at United States Navy